Responsibilities

• Develop and maintain product positioning and messaging that differentiates OptiGrid from competitors
• Create sales enablement materials including pitch decks, one-pagers, case studies, and competitive battle cards
• Conduct ongoing competitive analysis and market research to inform product and go-to-market strategy
• Support product launches with messaging frameworks, launch plans, and internal training
• Gather customer feedback and success stories to build compelling data-driven case studies and testimonials
• Collaborate with the Marketing Manager and external contractors to align product messaging with broader marketing goals

Requirements

• 2-4 years of experience in product marketing, preferably in B2B technology, energy, or infrastructure sectors
• Strong writing skills with the ability to translate technical features into clear customer benefits
• Experience creating sales collateral, competitive analyses, and go-to-market materials
• Comfortable working cross-functionally with sales, product, and engineering teams

Preferred

• Background in EV charging, fleet operations, clean energy, or energy infrastructure
• Experience with CRM platforms (HubSpot, Salesforce) and sales enablement tools
• Familiarity with competitive intelligence tools and market research methodologies

Benefits

• Make an Impact: Help accelerate fleet electrification and reduce carbon emissions by enabling faster, more affordable EV charging infrastructure deployment.
• Work With Great People: Join a collaborative team that values diverse perspectives. We solve hard problems together and celebrate wins as a team.
• Competitive salary and comprehensive benefits including health, dental, vision insurance, and PTO.