Product Marketing Specialist - Onsite - Nashville, TN at CereCore | Nashville, TN

CereCore

Product Marketing Specialist - Onsite - Nashville, TN

Nashville, TN (On-site)

Salary Not AvailableMid Level5+ years expFull time

Posted 3 months ago

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Job Summary

Own go-to-market, messaging, and brand strategy for CereCore HealthTrust products, collaborating across product, sales, and customer teams to drive adoption and growth.

Own go-to-market plans and cross-functional launch execution for HealthTrust products.
Must-have: 5+ years of product marketing with market-facing experience.
Standout: Ability to translate customer feedback into campaigns and sales collateral.

Job Description

Responsibilities

Develop and implement marketing strategies, key messages, marketing vehicles, brand management, and go-to-market plans for new products and product enhancements created for HealthTrust members
Work closely with Product Management, Account Teams and business leaders throughout HealthTrust
Demonstrate a solid understanding of the target market, competitors, and customer needs and contribute to strategic and tactical decision-making processes
Support the strategic planning process with input from customer feedback and market intelligence on HealthTrust differentiators, competitive advantages, and growth opportunities
Practice attentive listening and display executive presence as they will be meeting with business management and customers
Perform all duties with a focus on quality of work, attention to detail and a high level of self-management and self-awareness. Reports to the Sr. Director, Customer Solutions
Market intelligence—deep understanding of our customers and prospects: who they are, what problems they face, and what outcomes they’re trying to achieve
Go-to-market strategy – plan launch strategies for new products and releases of existing products and manage the cross-functional implementation of the plan
Brand management – maintain and grow brand awareness with our customer base through creative avenues
Competitive landscape—deep understanding of our competition: who they are, how they are positioned and how our products compare

Requirements

5+ years of product marketing experience with at least 1 year of experience in a market-facing role (e.g. delivering presentations to customers and prospects, conducting competitor analysis and market research)
Proficient in productivity applications such as Microsoft Office, Project, ClickUp, or others
Familiar with marketing automation tools such as Hubspot, Marketo, Pardot and Omniture, and Google Analytics
Power user of networking tools such as LinkedIn, Twitter, Facebook and Instagram
Exceptional ROI-tracking skills, able to prove what is –or isn’t—working
Must be a strong public speaker, comfortable in front of large, senior groups, and a solid writer
Excellent people and management skills to interact with staff, colleagues, cross-functional teams and third parties. Team player!
Bachelor’s degree in business or marketing; MBA a plus
Compensation is not provided in description; Healthcare experience a plus
Must be able to travel on occasion for project related work and professional development

Preferred

Healthcare experience a plus
Pragmatic Institute Certified (PMC) III or higher preferred

CereCore

3.4 Glassdoor

CereCore® provides EHR consulting and implementation services, IT and application support, clinical service desk, IT managed services, technical staffing, strategic IT consulting, fractional leadership and advisory services to hospitals and health systems across the U.S. and the U.K.Our heritage is in the hallways of some of America's top-performing hospitals. We have served as leaders in finance, operations, technology, and as clinicians turned power users and innovators.At CereCore, we know firsthand the power that aligned technology can provide in delivering care. As a wholly-owned subsidiary of HCA Healthcare, we are committed to bringing the expertise we have gained as operators to deliver IT services that emphatically address the needs of healthcare providers.Our team of over 700 clinical and technical professionals has implemented EHR systems in more than 400 facilities and provides managed services support to tens of thousands of health system employees. We work tirelessly to provide healthcare organizations specialized IT services that support the delivery of patient care.That’s why we say we are the link to life-saving care.

Founded in 2011

Nashville, Tennessee, USA

761 employees

cerecore.net

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