Responsibilities

• Own the Sprinklr AI & Platform Narrative :
• - Develop and own the unified AI messaging architecture that cuts across Marketing, VoC, and Service product suites
• - Define how Sprinklr's AI capabilitie s are positioned as platform-wide differentiators – not just product features
• - Create a cohesive "AI-first platform" story that resonates with technical buyers (AI Architects, CTOs, Platform teams) as well as business buyers (CMOs, CX leaders, VoC leaders)
• - Ensure AI messaging is consistent across all Sprinklr touchpoints – website, sales decks, thought leadership, analyst briefings, and customer communications
• - Continuously evolve AI positioning as the market shifts – tracking developments in agentic AI, LLMs, conversational AI, and enterprise AI adoption
• Cross-Suite Collaboration & Alignment :
• - Work closely with the Product Marketing leads for Sprinklr Service, Marketing, and VoC to ensure AI messaging is integrated into each suite's positioning and GTM strategy
• - Identify opportunities where AI creates cross-suite value – e.g., AI Agents that work across Service and Marketing, unified data models that power VoC + Service insights
• - Build cross-product use cases that demonstrate the power of Sprinklr's unified AI platform vs. point solutions

Requirements

• 5 – 8 years of experience in Product Marketing, Technical Marketing, or a closely related role with a strong focus on AI, ML, or AI-native SaaS platforms
• AI background – Deep understanding of modern AI architectures and ability to translate them into market-facing narratives
• B2B SaaS experience – Prior experience marketing enterprise SaaS products, ideally in CX, marketing technology, or AI-powered platforms
• Strong cross-functional collaboration skills – Comfortable working alongside multiple Product Marketing Managers/ leads and aligning on shared narratives without formal authority
• Exceptional storytelling skills – Ability to make complex AI concepts accessible and compelling for both technical and business audiences
• Analytical and data-driven – Uses market research, competitive intelligence, and win/loss data to inform positioning decisions
• Proficient in agentic frameworks, with the ability to apply them to automate work and improve team-wide efficiency

Benefits

• We offer a comprehensive suite of benefits designed to help each member of our team thrive. Sprinklr believes that you should be able to get the type of care you need for your personal well-being when you need it. We offer you and your family voluntary healthcare coverage in countries where applicable. We believe it is important to take time off – it is essential for your mental and physical wellbeing. We provide Sprinklrites with paid time off to recharge and spend time with loved ones. We want to grow our talent with purpose. Our open Mentoring Program is designed to create meaningful connections that support growth and amplify our focus.
• To learn more about employee benefits by region, click here .