Product Marketing Specialist I

Carlsbad, CA (On-site)

$28/hr – $33/hrEntry Level2+ years expFull time

Posted 10 days ago

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Job Summary

Own and coordinate seasonal product marketing workflows from briefing to delivery, ensuring cross-functional alignment and on-track timelines.

  • Manage product knowledge docs, sample timing, and assets for Key Looks and partner campaigns across Marketing channels.
  • Support photography direction, shot lists, and asset reviews to ensure accurate product representation.

Job Description

Responsibilities

  • Support seasonal Product Marketing initiatives by coordinating timelines, tracking deliverables, and partnering with internal stakeholders to keep workstreams organized and on track.
  • Maintain Product Knowledge documentation by gathering, organizing, and updating accurate product information for seasonal tools, style-outs, briefs, and downstream marketing needs.
  • Capture product direction, sample timing, key decisions, and cross-functional inputs during briefing buildouts, rack reviews, and style-outs to ensure teams have clear and reliable information.
  • Create, maintain, and track seasonal Key Look tools, incorporating sample drop dates, product newness, and direction from Men’s and Women’s Merchandising and Design teams.
  • Coordinate samples across Product Development, Merchandising, Design, Creative, PR, Influencer, Social, E-commerce, and Studio needs, helping identify gaps, prioritize requests, and support timely execution for Key Looks and Partner Campaigns.
  • Assist with seasonal shot lists, photography direction, PDP imagery, e-commerce rack reviews, and on-set support to ensure product fit, styling, and intended use are represented accurately.
  • Support asset review and change management processes to help ensure product information is accurately reflected across marketing channels, studio photography platforms, line sheets, and related tools.
  • Support creative photography initiatives across catalog, laydown, macro, and design-led shoots by helping organize product details and shot list inputs.

Requirements

  • 2+ years of retail, product marketing, marketing operations, merchandising, or related experience.
  • Extremely organized, detail-oriented, and comfortable managing multiple priorities, timelines, and requests at once.
  • Strong verbal and written communication skills with the ability to work effectively across cross-functional teams.
  • Proactive, resourceful, and comfortable operating in a fast-paced, high-growth environment.
  • Ability to receive, organize, and implement feedback while maintaining accuracy and follow-through.
  • Experience with SharePoint, Excel, or similar tracking tools preferred.

Preferred

  • Bachelor’s degree or equivalent years of experience preferred.
  • Creative Cloud experience is a plus.
Vuori logo

Vuori

3.9 Glassdoor

Vuori makes premium performance apparel inspired by the active Coastal California lifestyle; an integration of fitness, surf, sport, and art. We’re evolving the definition of traditional activewear.

Founded in 2015
Carlsbad, California, USA
2.3K employees (269 in marketing)
72% recommend to a friend
88% CEO approval

Traffic Signals

Monthly Visitors
4M
Monthly Google Ads Budget
$218.6K
Traffic Source Mix
Search
28%
Direct
62.9%
Referral
4.6%
Social
2.8%
Paid
1.5%

Headcount Trend

Current headcount: ~2.3K

Marketing Team

Marketing Team Size
206 (9% of company)
Median Career Experience
9 years
Median Tenure
4.3 years
Marketing Roles Posted (Last 30 Days)
3

Funding

Total Funding
$1.3B
Last Raise
$825M
Secondary Market, 1 years ago

Funding History

  • Nov 2024
    Secondary Market • $825M
  • Oct 2021
    Series Unknown • $400M
  • Aug 2019
    Series Unknown • $45M

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