Responsibilities

• Translate product capabilities into compelling value propositions for enterprise audiences
• Develop messaging frameworks aligned to key buyer needs, use cases, and market trends
• Ensure consistency of messaging across campaigns, website, and sales materials
• Continuously refine messaging based on market feedback and performance
• Partner with Product and Marketing to define positioning and rollout strategies
• Develop launch materials including product briefs, messaging, and supporting content
• Coordinate cross-functional alignment across Product, Sales, and Marketing
• Help establish repeatable processes for bringing new capabilities to market
• Create sales enablement materials such as decks, one-pagers, and use case narratives
• Develop persona-based messaging for different buyer roles
• Support demo storytelling and product narratives
• Gather feedback from Sales to refine positioning and improve effectiveness
• Build a strong understanding of the market, buyers, and competitive landscape
• Conduct research on target industries, buyer needs, and workflows
• Support development and refinement of Ideal Customer Profiles (ICP)
• Analyze competitive positioning and messaging
• Translate insights into actionable recommendations for go-to-market strategy
• Provide messaging, use cases, and proof points for campaigns
• Support development of thought leadership and product-driven content
• Ensure alignment between product positioning and campaign execution