Responsibilities

• Market intelligence-deep understanding of our customers and prospects: who they are, what problems they face, and what outcomes they're trying to achieve.
• Go-to-market strategy - plan launch strategies for new products and releases of existing products, and manage the cross-functional implementation of the plan.
• Brand management - maintain and grow brand awareness with our customer base through creative avenues
• Competitive landscape-deep understanding of our competition: who they are, how they are positioned and how our products compare.
• Customer feedback - continually work to capture customer feedback and success stories for marketing campaigns (case studies, testimonials, promotional videos)
• Campaign success tracking - track campaign success metrics. Then, drive changes to our sales and marketing processes based upon what you learn.
• Understand which competitor products our customers use, why, and develop recommendations for recapturing that market share
• Collaborate with product management and marketing communications to develop product positioning, branding, and messaging that resonate with our member personas.
• Understand and support our sales channels; develop internal tools and external collateral and teach them how and when to use it, e.g., FAQs, pitch decks and sales collateral.
• Develop a marketing plan for our products in conjunction with our product management, marketing, and account teams.

Requirements

• 5+ years of product marketing experience, with a focus on non-physical healthcare products.
• 1 year of experience in a market-facing role (e.g. delivering presentations to customers and prospects, conducting competitor analysis and market research)
• Power user of networking tools such as LinkedIn, Twitter, Facebook and Instagram.
• Proficiency in marketing automation and analytics tools such as HubSpot, Marketo, Pardot, Salesforce, or Google Analytics (open to similar).
• Bachelor's degree in Business, Marketing, or a related field (Pragmatic Institute certification a plus).
• Must be a strong public speaker, comfortable in front of large, senior groups, and a solid writer.
• Exceptional cross-functional leadership and executive-facing communication skills tailored for a dynamic, close-knit team culture.

Preferred

• Pragmatic Institute certification a plus

Benefits

• comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility).
• We are passionate about connecting you with the right role at the right organization—and providing you great benefits for the great work you do. With an attractive compensation package including competitive salary, 401(k) plan, weekly paychecks, holiday pay and a health benefits program, we have you covered.