Responsibilities

• Develop and update images and copy for the website, email campaigns, product launches, brochures and other collateral, and internal company updates.
• Maintain a consistent cadence of communication across various customer segments through email, social, and website blogs, capturing metrics to gauge performance.
• Update supporting web pages and documents to reflect changes in materials, warranties, finishes, and patterns.
• Support internal product education through clear, organized training documents and presentations.
• Assist with new product launches through front-end competitor research, market analysis, and supporting images and copy.
• Conduct cyclical product data updates to benchmark performance of new product introductions
• Analyze and interpret existing product performance data to inform marketing and portfolio decisions.
• Bring voice-of-customer (VOC) insights back to internal teams.
• Ensure approved and consistent use of brand assets.
• Generate and maintain standardized templates (email signatures, letterhead, presentations, etc.).

Requirements

• Bachelor's degree in Business, Marketing, or related field
• 3-5 years of professional experience (product marketing preferred)
• Experience supporting email marketing campaigns and analyzing results
• Strong written and verbal communication skills
• Strong analytical skills and ability to interpret product data
• Proficiency in Microsoft Office (Excel and PowerPoint)
• Ability to work independently and cross-functionally
• Strong organizational and time management skills
• Ability to travel 2-4 times per year

Preferred

• Direct product marketing experience
• Graphic design experience (portfolio/examples preferred)
• Adobe Creative Cloud (or similar design tools)
• Experience editing photography and working with raster and vector files
• Salesforce experience
• Email marketing platform experience
• Voice-of-Customer (VOC) engagement experience
• Experience traveling to visit customers