Product Marketing Specialist

Virginia, USA (Hybrid)

$62K/yr – $80K/yrMid Level3+ years expFull time

Posted 19 hrs ago

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Job Summary

Own go-to-market strategy and messaging for key product lines, turning customer feedback into roadmaps and sales tools to support the full sales cycle.

  • Drive launches and internal consensus on delivery dates
  • Develop positioning, content, and sales enablement assets
  • Translate insights into market briefs and thought leadership

Job Description

Responsibilities

  • Helps formulate and execute go-to-market strategy for key product lines and new product launches
  • Develops product positioning content, messaging, and sales enablement assets
  • Acts as the Voice of the Customer champion; collects feedback from partner and end user-facing teams to fuel product development and roadmaps
  • Supports effective product launches by driving internal consensus around project and product delivery dates and works with all teams to ensure milestone and delivery dates are met
  • Helps turn marketing and buyer intelligence into sales tools and thought leadership to support the full sales cycle
  • Creates content, assets, and tools including market briefs, sales playbooks, and other materials
  • Develops actionable, data-driven insights to inform product and marketing strategy
  • Drives development and validation of product/service positioning, category creation, messaging, and competitive segmentation
  • Articulates the differentiated value of Alarm.com technology and can clearly communicate the value to internal and external audiences. Understands technical product/service specs and translates them into meaningful benefits for impacted audiences
  • Other duties as assigned

Requirements

  • 1-3 years of Product Marketing Experience OR Marketing experience in the Tech field
  • Bachelor's degree with a focus in business, engineering, or hard sciences a plus
  • Demonstratable track record of crafting compelling positioning and thought leadership content
  • Passion for Internet of Things (IoT), software-as-a-service, technology, and innovative thinking
  • Excellent written and verbal communication skills
  • Passion for new technologies and working in fast-moving markets
  • Ability to synthesize high-level direction from leadership into actionable work products
  • Ability to own project development, execution, and completion autonomously

Benefits

  • Our total rewards package is designed to support you holistically—in your health, your finances, and your life outside of work. The package includes medical plans with company subsidies, a Health Savings Account (HSA) with a company contribution, and a 401(k) with an employer match. We encourage a healthy work-life balance with paid vacation that increases with tenure, paid holidays, wellness time, and paid maternity and bonding leave. To complete the package, we also provide company-paid disability and life insurance, all within a collaborative and casual work environment.
Alarm.com logo

Alarm.com

3.9 Glassdoor

Alarm.com is the leading platform for the intelligently connected property. Millions of people depend on Alarm.com's technology to monitor and control their property from anywhere. Centered on security and remote monitoring, our platform addresses a wide range of market needs and enables application-based control for a growing variety of Internet of Things (IoT) devices. Our security, video monitoring, intelligent automation and energy management solutions are available through our network of thousands of professional service providers in North America and around the globe. Alarm.com's common stock is traded on the Nasdaq under the ticker symbol ALRM. Alarm.com earned the Top WorkplaceTM award for its employee culture and the meaningful work we do every day to develop and bring to market new technology that will make millions of people safer and help them use energy more efficiently. We’re seeking those who are passionate about creating change through technology and who want to make a lasting impact on the world around them. For more information, please visit www.alarm.com.

Founded in 2000
McLean, Virginia, USA
1.4K employees (70 in marketing)
76% recommend to a friend
84% CEO approval

Traffic Signals

Monthly Visitors
1.9M
Monthly Google Ads Budget
$159.1K
Traffic Source Mix
Search
15.8%
Direct
79.6%
Referral
3.9%
Social
0.5%
Paid
0.1%

Headcount Trend

Current headcount: ~1.4K

Marketing Team

Marketing Team Size
42 (3% of company)
Median Tenure
4.3 years
Marketing Roles Posted (Last 30 Days)
3

Funding

Total Funding
$588M
Last Raise
$425M
Post IPO Debt, 2 years ago

Funding History

  • May 2024
    Post IPO Debt • $425M
  • Jul 2012
    Series B • $136M
  • Feb 2009
    Series A • $27M

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