Responsibilities

• Define market research priorities and proactively address key business decisions
• Independently manage both ongoing and ad hoc research studies from end to end, including writing research briefs, drafting surveys or discussion guides, field management, data analysis and presentation of results
• Administer online enterprise data platforms, fielding questions from the org, managing user roles, and driving expanded systems integrations
• Drive customer journey and persona research to inform marketing and product strategy
• Conduct competitive intelligence studies to assess market positioning and white space opportunities
• Own ongoing brand health, awareness, consideration, and claims research initiatives, translating findings into actionable recommendations that strengthen brand positioning and drive business growth
• Manage relationships with external research vendors and consultants
• Oversee budgets and timelines for both ad hoc and ongoing research initiatives
• Be the voice of the customer in strategy development, informing critical decisions with data and insights
• Work cross-functionally to get the right insights to the right people at the right time

Requirements

• 8-10+ years of experience in client-side market research, with at least 3-5 years in the software/technology sector
• Ability to identify and apply the right research approach, with a mix of primary and secondary research techniques, both in-house and through external partners
• Proven ability to lead large-scale research projects with minimal oversight
• Deep knowledge of both qualitative and quantitative research methodologies
• Strong analytical skills and ability to interpret data to make informed decisions and recommendations, including but not limited to descriptive statistics, formulas, pivot tables, stat testing, cluster analysis and modeling
• Excellent communication skills and ability to present data and insights to internal stakeholders
• Experience in any of the following:
• Customer segmentation
• Qualtrics or similar survey programming software
• SPSS or similar analytical software

Preferred

• Bonus if you have an advanced degree
• Bonus if you have a talent for data visualization or a passion for slide design

Benefits

• Medical, Dental, Vision Insurance
• 401k, With Matching Contributions
• Paid Time Off
• Health Savings Account (HSA)
• Flexible Spending Account (FSA)
• Short-Term/Long-Term Disability Insurance
• Plus other wellness benefits to include:
• Fertility
• Mental Health
• One Medical