Responsibilities

• Own the strategic direction. Set priorities, drive alignment on positioning and messaging frameworks, and ensure the team is working on the right things in the right order.
• Run point on key initiatives. For major campaign launches, GTM plans, or competitive moments, you are the lead — bringing together the right people and driving toward a decision.
• Build the infrastructure the whole team uses. Own the positioning framework, competitive intelligence process, and GTM launch playbook — the tools everyone relies on.
• Partner directly with leadership. Helping a team of marketing and non-marketing leaders think through decisions, pressure-test ideas, and manage priorities.
• Lead go-to-market strategy, positioning, and performance for specific focus areas.
• Serve as the primary product marketing interface for the product and sales teams aligned to the focus areas.
• Build deep fluency in your segment — customer needs, competitive dynamics, buying behaviors, and growth opportunities.
• Lead annual and quarterly product marketing strategies tied to clear revenue and growth goals.
• Own the GTM framework for your portfolio — from positioning and audience segmentation to channel mix and measurement.
• Bring a commercial mindset to everything: prioritize work that moves pipeline, improves conversion, or expands customer value.

Requirements

• Bachelor’s degree in a related discipline and 8 years experience in product marketing. The right candidate could also have a different combination, such as a master’s degree and 6 years experience; a Ph.D. and 3 years experience in product marketing ; or 12 years experience in product marketing.
• Demonstrated experience owning GTM strategy end-to-end — not just executing someone else's plan.
• Proven track record of leading through influence in a matrixed organization — coordinating teams, driving alignment, and delivering results without direct authority.
• Strong positioning and messaging instincts — you can translate complex solutions into crisp, differentiated narratives.
• Commercially minded — you connect marketing activity to business outcomes and hold yourself accountable to both.
• Skilled coach and collaborator — you make the people around you better and know how to run a high-functioning pod.
• Confident communicator who can hold their own in a room with senior executives, product leaders, and sales teams.

Preferred

• Experience in fleet, transportation, automotive, or adjacent industries is a strong plus — but a fast learner with B2B software and services experience can get there.

Benefits

• The Company offers eligible employees the flexibility to take as much vacation with pay as they deem consistent with their duties, the company’s needs, and its obligations; seven paid holidays throughout the calendar year; and up to 160 hours of paid wellness annually for their own wellness or that of family members.
• Employees are also eligible for additional paid time off in the form of bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, and parental leave.
• benefits may include health care insurance (medical, dental, vision), retirement planning (401(k)), and paid days off (sick leave, parental leave, flexible vacation/wellness days, and/or PTO).