Responsibilities

• Lead GTM strategy, messaging, storytelling, pitch decks, promotional collateral, and sales enablement for TransUnion’s Identity, Audiences, and Measurement solutions
• Partner with product management to develop GTM strategy, track KPIs, and co-manage pipeline and revenue across US and global markets
• Manage cross-functional execution of go-to-market programs, including collaboration with international teams (UK, Canada, Germany, India, South Africa)
• Drive market awareness through industry events, speaking engagements, and thought leadership, supported by market research and competitive analysis
• Diagnose client and prospect needs, translating into questions and use cases, architect the story and position to solve critical client marketing opportunities
• Apply AI and machine learning–driven insights to inform product positioning, audience strategy, and go‑to‑market decisions, with the ability to translate technical capabilities into clear, customer‑centric value stories
• Work closely with the respective functions in marketing (Marketing Planning & Management, Campaign Management, Content, Events, Media, Branding & Design, Web teams) to execute GTM strategies and report/synthesize results against KPIs

Requirements

• 10+ years of experience in Product Marketing, Sales Enablement, DaaS or SaaS Product Management, Product Strategy, Marketing Analytics at a Professional Services/Consulting/Agency, and/or other related functions across marketing/advertising technology
• Experience working with big brands and establishing go-to-market strategy for the AdTech/MarTech industry, with comprehension of marketing analytics, media strategy, data management/integrations, and data science
• Experience working with AI, Automation, consumer insights, and machine learning, with fluency in applying these to product marketing and go-to-market strategies
• Extensive experience in developing and executing successful go-to-market programs for impactful product launches and arming the sales team for success throughout the buyer journey
• Demonstrated history of leading innovative positioning and enablement initiatives to drive significant revenue growth, with a strong obsession for customer insights and curiosity for the “why behind the buy”

Preferred

• A love for telling stories and finding ways to simplify complex subjects
• Excellent communication and public speaking skills with the ability to engage across all levels of an organization, while being self-motivated and able to work in an organized way in a fast-paced environment with minimal supervision
• Strong project management skills, attention to detail, and bias towards execution with exceptional content writing and presentation skills
• Ability to lead cross-functional workstreams and act as an owner across a matrixed team environment

Benefits

• For Your Health : Enjoy day-one eligibility for medical, dental, and vision coverage, plus supplemental plan options. Spousal, domestic partner, and other eligible dependent coverage is available on select plans. Choose tax‑advantaged HSAs and FSAs to make everyday care more affordable.
• For Your Protection : We’ve got your back with company‑paid basic life and AD&D, optional voluntary life and AD&D for you and your family, and short‑ and long‑term disability. You can also opt into a legal plan, pet insurance, and travel accident coverage.
• For Your Family : From adoption assistance and fertility planning coverage to caregiver support, we’re here for every chapter. Access Dependent Care FSA for possibility of an employer match, a complimentary Care@Work membership, and up to 12 weeks of paid parental leave with eligibility for a thoughtful, gradual return.
• For Your Future : Build toward what’s next with our 401(k) with employer match and Employee Stock Purchase Plan (ESPP). Tap financial wellness resources, career coaching, and optional long‑term care insurance to plan confidently.
• For You : Grow and recharge with tuition reimbursement, flexible time off for exempt employees or paid time off for nonexempt employees, up to 12 paid holidays per year, commuter benefits, employee discounts, charitable gift matching, and paid volunteer time off, plus corporate volunteer events that make it easy to give back.
• For Your Wellness : Access 24/7 support including professional therapy, coaching, and emotional well‑being programs alongside guided meditation and resources that support physical, mental, social, and financial wellness.