Product Marketing Principal

Responsibilities

• Partners with senior leadership team on strategic initiatives, serving as a trusted and effective internal consultant and influencer of product design, commercializing strategy, and go-to-market direction to ensure marketing and member competitiveness
• Develops product positioning, messaging, and value propositions that clearly differentiate offerings and translate complex capabilities into compelling, customer-focused narratives, establishing the product marketing strategy and frameworks used across the portfolio
• Leads sales enablement strategy efforts by developing tools, content, training, and insights that strengthen sales effectiveness, support growth objectives, and drive successful product launches and market adoption.
• Provides market intelligence and customer insights through competitive analysis, market research, and stakeholder feedback to inform product strategy, positioning, commercialization, and business growth opportunities.

Requirements

• 7+ years of related marketing professional experience.
• Bachelor’s degree; in lieu of a degree, an additional two years of relevant experience beyond the qualifications listed above may be accepted.

Preferred

• Master's degree in related field.
• Ability to translate complex information into actionable messaging, actively listen to diverse perspectives, and drive alignment across cross-functional priorities.
• Ability to analyze complex challenges, evaluate tradeoffs, and collaborate with stakeholders to reach effective, lasting solutions.
• Ability to effectively organize work, balance shifting priorities, and manage time across multiple workstreams to meet commitments.
• Experience in healthcare or regulated industries.
• Experience with AI.
• Strong skills in campaign development, audience segmentation, and market analysis.
• Proficiency with digital marketing platforms, analytics tools, and content management systems.

Benefits

• Medical, dental, and vision insurance
• Life insurance
• 401k
• Paid Time Off (PTO)
• Volunteer Paid Time Off (VPTO)
• And more