Responsibilities

• Own OneCrew positioning across three segments and refine messaging used in deals
• Define ICP, segment prioritization, and strategy shaping buyer touchpoints
• Build sales enablement assets, ROI models, narratives, decks, and battlecards
• Collaborate with Glenn and AE to diagnose stalled deals and fix messaging or process
• Own full launch motion for new capabilities with measurable pipeline impact
• Manage website messaging, landing pages, and campaign flows for consistency
• Run customer/prospect interviews and win/loss analysis to refine ICP and triggers
• Support pricing/packaging changes and how they’re communicated to the market
• Maintain competitive intelligence and translate insights into battlecards and strategies
• Own measurement across pipeline quality, win rates, velocity, and campaign impact

Requirements

• 3-7 years of product marketing experience in B2B SaaS (SMB/mid-market, field service, vertical SaaS, or construction tech)
• Proven experience building positioning, running launches tied to business outcomes, and enabling sales teams to win real deals
• Experience working directly with sales (calls, QBRs, deal support)
• Path A: Path B descriptions (see text)
• Comfort owning outcomes in ambiguity
• Ability to quickly learn new industries, products, and tools
• Fluency (or fast ramp) in HubSpot, Google Analytics, and data analysis
• Exceptional communication and ability to explain complex value simply
• Strong prioritization and project management across multiple initiatives

Preferred

• Experience marketing to contractors, tradespeople, or non-tech-native buyers
• Background in competitive intelligence or win/loss programs
• Experience at a Series A or B company building PMM from zero
• Familiarity with vertical SaaS leaders like ServiceTitan or Procore

Benefits

• Full medical, dental, and vision (most options 100% covered)
• Unlimited PTO
• San Francisco office (550 California St), 3+ days a week in-office
• Occasional travel for customer visits and industry events