Responsibilities

• Conduct and analyze market research to understand customer needs, market trends, and competitive landscape.
• Identify target audience segments and develop buyer personas.
• Provide insights on market demands, competitive advantages, and emerging opportunities to inform product development and marketing strategies.
• Define and communicate the unique value propositions for each product, ensuring alignment with target market needs.
• Develop messaging that effectively differentiates products in the market and resonates with target audiences.
• Create and maintain a consistent tone and voice for product messaging across all marketing materials.
• Develop and execute comprehensive go-to-market (GTM) plans for new product launches and feature rollouts.
• Collaborate with product management, sales, and other cross-functional teams to ensure a successful product launch.

Requirements

• Bachelor’s degree in marketing, Business, Communications, or a related field (master’s degree is a plus).
• 5 – 7 years in product marketing, with experience in lifecycle management, preferably within tech or service-driven industries.
• Proven track record in leading and developing successful go-to-market campaigns and product launches.
• Knowledge of all Yello Media Group products and services.
• Product Management certification.
• Proficiency with marketing automation tools, CRM systems, marketing ai and analytics platforms.
• Familiarity with digital marketing channels, including social media SEO, PPC, and content marketing.
• Functional knowledge and personal experience with key digital marketing tools such as WordPress, Google Analytics, etc.