Check Point Software Technologies

Product Marketing Manager, Workspace Security

Miami, FL (Remote)

$156K/yr – $211K/yrSenior Level5+ years expFull time

Posted 2 weeks ago

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Job Summary

Own the product marketing engine for the workspace security line, translating roadmaps into messaging, content, and sales enablement that move deals and drive awareness.

  • Own GTM messaging and positioning across the portfolio and collaborate with PM/Eng to shape the roadmap.
  • Develop long form content and sales collateral that support the full customer journey and deal cycles.
  • Partner with sales, enablement, and research firms to generate data-driven campaigns, thought leadership, and competitive intelligence.

Job Description

  • The role involves 30% messaging, positioning, and strategy and 70% content creation
  • Lead product marketing strategy across the workspace security portfolio to develop messaging and positioning
  • Collaborate with product management and engineering on product strategy, roadmap, and GTM
  • Understand roadmap, research competitors, business objectives, and industry reports to establish GTM strategy
  • Develop long-form content including blogs, newsletters, website copy, and sales content across the customer journey
  • Meet with customers to support the deal cycle and assist events as needed
  • Partner across marketing to define a holistic awareness and demand generation plan across campaigns
  • Develop threat research into campaign and thought leadership content
  • Work with external research firms to conduct surveys and obtain key data points for promoting solutions
  • Build sales tools, collateral, and interactive content articulating value proposition, messaging, and positioning
  • Collaborate with sales and sales engineering on enablement, competitive intelligence, and closing deals