Advanced Specialist, Product Marketing
Pearson
USA (Remote)
$70K/yr - $120K/yrIn-houseFull-timeMid level
6 hrs ago
Product Marketing Manager
USA (Remote)
Salary Not AvailableMid Level3+ years expFull time
Posted 2 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own the go-to-market narrative for a security data platform by turning product detail into differentiated messaging for CISOs, security teams, and business stakeholders, while driving revenue through launches and enablement.
- Messaging and positioning: craft buyer-focused narratives that differentiate the product and inform sales conversations.
- Launch and content ownership: lead end-to-end product launches and develop datasheets, decks, case studies, and thought leadership.
- Field feedback and enablement: gather customer insights, refine messaging from wins/losses, and partner with Sales and Enablement to coach teams.
Job Description
Responsibilities
- Own product messaging, positioning, and market narrative
- Dig into the technical details: be confident demoing the platform, ask questions of product, and serve as the SME for sales questions, RFPs, etc.
- Deeply understand your product line: buyer personas, use cases, differentiation, and value
- Develop clear, compelling positioning and messaging that resonates with CISOs, security teams, and business stakeholders
- Continuously refine messaging based on real ‑ world feedback from customers, prospects, and the field
- Run the product like a business (GM mindset)
- Get out in the field and talk to customers and prospects firsthand
- Work with the sales teams and listen to calls to understand buying objections, deal friction, and what truly resonates
- Analyze wins and losses to identify patterns, competitive gaps, and messaging improvements
- Create content that drives revenue
Requirements
- 3+ years of product marketing experience in B2B technology, preferably in data security, DSPM, DLP, or database activity monitoring (DAM)
- Excellent written, verbal, and visual communication skills with an insane attention to detail
- Technical aptitude and an innate curiosity for figuring things out
- A bias for action with a track record of taking projects from idea to execution to results
- An AI-first mentality where you are constantly experimenting and looking to build efficiency
- Camaraderie with teammates and a collaborative drive to succeed
Varonis
Varonis is a pioneer in data security and analytics, fighting a different battle than conventional cybersecurity companies. Varonis focuses on protecting enterprise data: sensitive files and emails; confidential customer, patient, and employee data; financial records; strategic and product plans; and other intellectual property. The Varonis Data Security Platform detects cyber threats from both internal and external actors by analyzing data, account activity, and user behavior; prevents and limits disaster by locking down sensitive and stale data; and efficiently sustains a secure state with automation. Varonis products address additional important use cases including data protection, data governance, Zero Trust, compliance, data privacy, classification, and threat detection and response. Varonis started operations in 2005 and has customers spanning leading firms in the financial services, public, healthcare, industrial, insurance, energy and utilities, technology, consumer and retail, media and entertainment, and education sectors.
