Product Marketing Manager

Wilmington, NC (Remote)

Salary Not AvailableMid Level2+ years expFull time

Posted 6 months ago

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Job Summary

Drive product marketing for Vantaca’s software, guiding messaging, launches, and demand-generation across CAM/HOA markets.

  • Must-have: 2+ years in product marketing bringing technology products to market.
  • Standout: Experience with HubSpot Marketing Hub, HubSpot CMS, or Adobe for marketing tech.
  • Standout: Knowledge of CAM/HOA or ERP/CRM/FinTech domains is a strong differentiator.

Job Description

Drive product marketing for Vantaca’s software, guiding messaging, launches, and demand-generation across CAM/HOA markets.

  • Develop compelling messaging that differentiates Vantaca’s software and services from competitive alternatives
  • Craft customer-facing and sales content including presentations, data sheets, battlecards, website copy, blog posts, and other digital content
  • Leverage customer insights to define use cases and personas to support the development of industry and functional targeted messaging for growth marketing campaigns.
  • Work with marketing team members as well as creative agencies to create modern digital media such as videos, ebooks, infographics, and other interactive content to support demand-generation and brand marketing.
  • Lead the development of case studies, sales wins, and customer references in collaboration with sales, customer success, and services.
  • Partner with Product Management to plan and execute product launches, communications, and product training to employees, customers, and partners for new or updated product features.
  • Participate on sales calls when appropriate to provide product overviews.
  • Assist with speaking and presenting including internal meetings, industry events, analysts, press or media briefings to convey the Vantaca value proposition.
  • Maintain and manage competitive intelligence and comparisons.

Requirements

  • 2+ years of experience in product marketing with a demonstrated track record of bringing technology products and services to market.
  • Experience in SaaS software, particularly ERP, CRM, FinTech or accounting and banking software experience is highly desirable.
  • Experience in or knowledge of the Community Association Management (CAM) and/ or Home Owners Association (HOA) industry is a major plus.
  • Exemplary messaging and visual storytelling abilities.
  • Proficiency in written communication with superior editorial skills.
  • Strong verbal communication and presentation skills with the ability to persuade and sell ideas.
  • Ability to communicate cross-functionally and with senior executives.
  • Ability to flourish in a fast-paced, high-growth work environment, learn quickly, and comfort with ambiguity.
  • Experience using marketing technology such as HubSpot Marketing Hub, HubSpot CMS, and Adobe is highly desirable.
  • An early adopter who\'s eager to evaluate new tools and methods to become more effective; who monitors industry and technology trends to uncover novel approaches to challenges.

Benefits

  • Our eNPS is +68! (Google it, that is great).
  • Benefits: Medical, Dental, and Vision kick in day one.
  • Unlimited PTO (with a requirement for employees to take a minimum of one continuous week per year).
  • 401K with Company Match.
  • Remote Flexible - come to the office when needed.
  • Great parental leave benefits.
  • Named on Inc 5000 list of America’s Fastest Growing Private Companies.
  • Named on Inc 5000 Vet 100 Private Companies list multiple years in a row.
  • Winner of Coastal Entrepreneur Award, Technology Category.
  • Active employee-led Culture Committee.