Responsibilities

• Develop deep understanding of our product value propositions across market participation (trading, forecasting), battery management, and demand-side response (DSR)
• Create compelling product positioning and messaging that clearly articulates our differentiated value to target personas
• Collaborate with product managers on industry analysis to identify competitive market trends and opportunities
• Develop competitive battlecards highlighting our unique differentiators in the energy industry
• Produce high-quality marketing content including product collateral, case studies, and thought leadership pieces
• Tailor existing content for different customer journeys. This will include translating GridBeyond’s technical messages into blogs, web copy, advertorials, email campaigns, showcase customer success stories, deals won, and strategic partnerships through engaging content
• Develop customer advocacy programs to amplify satisfied customer voices
• Work with internal subject matter experts to translate technical capabilities into clear business benefits
• Manage proactive and consistent product promotion across LinkedIn and online trade publications
• Collaborate on integrated marketing campaigns offering product perspective and differentiated value propositions. Write compelling stories and captivate your audience using our collaterals as a CTA to assist the sales team in securing meetings. Email marketing by target industry, persona and product offering. Bundling collaterals using tools such as mailshots, landing pages, downloadables, webinars to communicate key messages to prospects.

Requirements

• 5+ years of product marketing experience in the energy industry
• Demonstrated understanding of energy markets, battery storage systems, and demand response technologies
• Excellent writing and communication skills with ability to translate complex technical concepts
• Experience developing marketing strategies for B2B technology products
• Proven track record of successful product launches and campaigns
• Bachelor’s degree in marketing, Business, or related field
• A self-starter with a ‘can do’ attitude
• MS Office, Advanced PowerPoint still able to work effectively both autonomously and successfully with other key members of the team and the wider business
• Organized and a strong coordinator

Preferred

• Experience with renewable energy technologies and smart grid solutions
• Knowledge of energy trading platforms and forecasting tools
• Understanding of utility operations and regulatory environment
• Experience with marketing automation Software like Pardot/ Engagement Studio/ HubSpot/ Marketo
• MBA or advanced degree in relevant field

Benefits

• Excellent salary commensurate to experience
• 30/31 paid days off per year (including holidays)
• 401K with generous employer contribution
• Paid market leading medical insurance cover
• Self-development funding
• Paid Maternity and Paternity Leave
• Work from anywhere once a year