Responsibilities

• Own product launches and GTM strategy — Partner with Product on launches, create messaging that differentiates us, and build sales enablement materials (pitch decks, playbooks, training) that help teams close deals
• Become the market expert — Define and validate target audiences, run competitive analysis, and turn insights into positioning that cuts through the noise
• Build the content engine — Produce demo videos, webinars, use-case guides, and sales playbooks that shorten deal cycles and drive adoption
• Scale customer proof — Turn case studies from reactive to proactive so we always have fresh ROI stories across customer segments
• Connect features to the platform story — Make sure every launch ties back to the full value of Triple Whale, not just individual features
• Drive revenue impact — Work with sales, CS, and account management to push adoption of key features tied to bookings and expansion

Requirements

• 2+ years of product marketing experience in high-growth B2B SaaS (ecommerce, martech, or analytics experience is a plus)
• Fluency across both product-led and sales-assisted motions — you can optimize self-serve flows one day and enable enterprise AEs the next
• Strong storytelling skills — you translate technical features into crisp, compelling value propositions
• Content creation experience — comfortable producing demos, webinars, slide decks, and enablement materials at pace
• Data-driven approach — you measure what matters, learn fast, and iterate
• Strong ownership mentality — you take initiative and thrive in fast-moving environments
• Natural collaborator — you bring Product, Sales, CS, Marketing, and more together around a unified story

Preferred

• Hands‑on experience with AI/ML or agentic workflow products