Responsibilities

• Innovation & Product Marketing
• - Support the innovation pipeline through consumer, category, trend, and competitive research, translating insights into actionable product recommendations.
• - Develop compelling product concepts, positioning, product briefs, and go-to-market materials that clearly articulate consumer needs, product benefits, pricing, and portfolio fit.
• - Support pricing, margin analysis, and portfolio recommendations using sales, market, and competitive data.
• - Partner cross-functionally to move priority initiatives from concept through commercialization and launch.
• Samples & Kit Development
• - Manage development of promotional kits and samples, including assortment strategy, product briefs, pricing, merchandising, and execution.
• - Curate assortments across hero products, trial sizes, minis, and GWPs in support of brand and retailer initiatives.
• - Partner with Creative, Product Development, and Operations on copy, design, packaging, and execution. Experience with kitting and sample development is required; GWP and secondary packaging experience is a plus.
• Renovation & Packaging Updates

Requirements

• Bachelor’s Degree required.
• 3–5 years of Beauty, Personal Care, or CPG experience, with hands-on product marketing and/or product development experience.
• Experience taking products from concept through development and in-market execution, including formula, packaging, positioning, and regulatory considerations.
• Experience developing sampling, kit, or promotional strategies; GWP and secondary packaging experience is a plus.
• Strong analytical skills, including an understanding of pricing, margin, profitability, and sales performance.
• Strong AI fluency and a track record of using AI tools to increase productivity, improve workflows, and accelerate high-quality work.
• Strong project management and organizational skills, with the ability to manage multiple priorities in a fast-paced environment.
• Excellent written and verbal communicator with the ability to simplify complex information and influence cross-functional partners.
• Proactive, collaborative, resourceful, and comfortable working with ambiguity.
• Interpersonal: You take pride in producing accurate, high-quality work and catching the small things that make a big difference.

Preferred

• Skincare or wellness CPG experience preferred
• Global experience and an interest in K-beauty products and trends are a plus.