Responsibilities

• Messaging & Positioning: Develop clear, differentiated product messaging and value propositions tailored to financial institution buyers and influencers.
• Go-to-Market Execution: Lead end-to-end product launches, including planning, execution, and measurement, to drive awareness, pipeline growth, and adoption.
• Content Development: Create and manage marketing assets such as solution briefs, presentations, videos, blogs, and digital content for campaigns and events.
• Sales Enablement: Deliver tools that empower Sales teams to effectively communicate product value and close deals.
• Market Intelligence: Gather and synthesize competitive insights, customer feedback, and industry trends to inform messaging and positioning.
• Cross-Functional Collaboration: Work closely with Product, Sales and Marketing teams to ensure alignment and timely delivery of initiatives.

Requirements

• 3+ years’ experience in marketing in a B2B model within fintech, financial services sector or as part of an enterprise business solution vendor in North America.
• Strong understanding of banking operations, digital transformation, and financial technology trends.
• Proven ability to craft compelling narratives and produce written content and providing design briefs to creative teams.
• Hands-on experience planning and executing product launches and integrated marketing campaigns.
• Ability to interpret performance metrics and market data to refine strategies.
• Skilled at working in cross-functional teams across geographies and cultures.

Benefits

• Maternity leave: Transition back with 3 days per week in the first month and 4 days per week in the second month.
• Civil Partnership: 1 week of paid leave if you're getting married. This covers marriages and civil partnerships, including same sex/civil partnership.
• Family care: 4 weeks of paid family care leave.
• Recharge days: 4 days per year to use when you need to physically or mentally needed to recharge.
• Study leaves: 2 weeks of paid leave each year for study or personal development