Product Marketing Manager

Palo Alto, CA (Hybrid)

Salary Not AvailableMid Level3+ years expFull time

Posted 4 months ago

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Job Summary

Drive end-to-end GTM for TabaPay’s next-gen payment products as a Product Marketing Manager, shaping messaging, research, and revenue.

  • Own the end-to-end GTM and revenue impact for new product launches.
  • Must-have: 3+ years in product marketing with fintech/payments experience.
  • Standout: Cross-functional leadership and storytelling that resonates with B2B buyers.

Job Description

Responsibilities

  • As a Product Marketing Manager at TabaPay, you’ll own the end-to-end journey of launching and commercializing TabaPay’s newest suite of products. You’ll be the voice of the customer, the architect of our go-to-market strategy, and the driving force behind product adoption and revenue growth.
  • - Define the Future:  Lead customer research to uncover deep client insights, identify market gaps, and shape the product roadmap. Your work will directly influence the direction of TabaPay’s next-generation offerings.
  • - Craft the Story:  Develop clear, compelling messaging and positioning that resonates with our target audiences and sets TabaPay apart in a competitive market.
  • - Launch and Drive Revenue:  Design and execute go-to-market strategies that drive product adoption, leveraging our cross-functional teams and channels to maximize reach and revenue.
  • - Empower the Sales Team:  Create sales enablement tools—like one-pagers, presentations, and training materials—that equip our sales team to win.
  • - Collaborate Across Teams:  Partner with product, engineering, sales, and marketing to bring your vision to life and ensure seamless execution.

Requirements

  • A Curious Mind:  You love diving into the details of complex products and translating them into simple, impactful narratives.
  • Customer Obsession:  You’re passionate about understanding customer needs, deriving customer insights, and turning insights into compelling value propositions and narratives.
  • A Gift for Communication:  You’re a master storyteller with exceptional verbal and written communication skills. You can simplify technical concepts and craft messages that resonate with B2B audiences.
  • Collaborative Spirit:  You thrive in cross-functional environments and know how to influence and align stakeholders at all levels, including executives, on the narrative and go-to-market plan.
  • A Startup Mentality:  You’re a self-starter who thrives in fast-paced environments, solves problems proactively, and isn’t afraid to roll up your sleeves.
  • Proven Experience:  You have 3+ years of product marketing experience and 5+ years of total work experience in marketing, sales, communications, product management, or consulting. Bonus points for fintech, payments, or B2B expertise.

Preferred

  • Bonus points for fintech, payments, or B2B expertise.

Benefits

  • 100% employer-paid health care insurance including medical, dental, vision, and life insurance (for employee only)
  • Employer 401K Matching
  • Generous and Flexible PTO
TabaPay logo

TabaPay

3.6 Glassdoor

TabaPay, the leading instant money movement platform, enables secure, reliable, and lower cost instant payments for Fintech innovators. We offer direct access to 15 banking partners, 14 networks (debit, credit, RTP & ACH), multiple geographies, innovative products, and features in one unified API. TabaPay is trusted by >2,000 Fintechs and Financial Institutions and is ranked a top merchant acquirer in the US, processing over a million transactions a day. For more information, visit www.tabapay.com

Founded in 2017
Palo Alto, California, USA
105 employees (6 in marketing)
66% recommend to a friend

Traffic Signals

Monthly Visitors
22.8K
Traffic Source Mix
Search
30.9%
Direct
48.5%
Referral
7.3%
Social
11.4%
Paid
1.6%

Headcount Trend

Current headcount: ~105

Marketing Team

Marketing Team Size
4 (4% of company)
Median Career Experience
7 years
Median Tenure
5.2 years

Funding

Last Raise
Series A, 4 years ago

Funding History

  • Mar 2022
    Series A