Product Marketing Manager

New York City, NY (Hybrid)

$110K/yr – $140K/yrMid Level4+ years expFull time

Posted 5 days ago

Job Summary

You will own the sales enablement program and launch cadence for B2B SaaS products, turning roadmap innovations into repeatable assets and a standard demo narrative while coordinating with Engineering, Product, and Marketing; you also design onboarding, case materials, and the pilot-to-program playbook.

  • Own and maintain sales enablement assets and standard demo narrative
  • Design, launch, and manage the Sales University onboarding program
  • Create the pilot-to-program playbook and conversion framework

Job Description

Responsibilities

  • Work with engineers, PMs, and Sales to understand the roadmap, translating innovations into reusable sales enablement materials
  • Own launch rhythm — a repeatable cadence for major features and smaller updates
  • Own Sales Enablement materials: decks, one-pagers, case studies, objection handling
  • Work with Marketing to ensure brand and positioning strategy translates cleanly at the sales level
  • Design and run Sales University end-to-end — the full onboarding/certification curriculum
  • Own the standard demo narrative and environment, the default story every rep uses
  • Sit in on qualification calls to capture what's resonating and what objections come up, then flag upsell/expansion signals to CS post-sale and track post-sale success against what was promised pre-sale
  • Build the reusable pilot-to-program playbook template and conversion criteria framework

Requirements

  • 4-6 years of product marketing experience, with experience in B2B SaaS
  • Passion for building frameworks, processes, and strategy from scratch
  • Excellent written communication and storytelling skills, with the ability to simplify complexity
  • Are equally comfortable writing a launch announcement, building a competitive teardown, or running a cross-functional sync
  • Have a founder mindset: you identify gaps and fill them, move quickly, and don't wait for someone else to define the playbook
  • Proven ability to partner directly with engineers and product managers, turning technical concepts into simple, powerful stories
  • Strong project management skills, you can juggle multiple launches and keep teams aligned under pressure
  • Experience with sales enablement and competitive positioning for technical audiences
  • Sharp writing and storytelling instincts, you know the difference between a headline that's technically accurate and one that actually lands.

Benefits

  • 100% Medical, Dental & Vision Plans - no employee contribution required
  • Generous PTO
  • Equity Options
  • 401k plan, FSA
  • Ongoing professional development investments
  • Salary: $110-140K, dependent on experience

Swayable

4.7 Glassdoor

Swayable | Persuasion Intelligence.Swayable is a creative pre-testing platform that measures how ads and messages will perform before they launch.Swayable helps major brands like AirBnB, Amazon, Meta, Paramount, T-Mobile, and Uber determine which concepts will be most effective, and with whom. The company applies robust data science and Randomized Controlled Trial (RCT) methodology to creative testing. This allows marketers to isolate the persuasion of each asset, and drill into custom audience segments - with data from thousands of participants in 24 hours. Save money and increase the impact of communications by understanding what works - with Swayable’s Persuasion Intelligence platform. Swayable is incorporated as a public benefit corporation dedicated to effective truth telling.https://try.swayable.com/

Founded in 2017
New York, New York, USA
48 employees (6 in marketing)
100% recommend to a friend

Salaries

Posted range

$110K/yr – $140K/yr

Taken straight from the job posting.

See all Swayable salaries

Marketing Team

Marketing Team Size
5 (10% of company)
Median Career Experience
13.5 years
Median Tenure
3.9 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Last Raise
Seed, 7 years ago

Traffic Signals

Monthly Visitors
10.4K
Monthly Google Ads Budget
$3.4K
Traffic Source Mix
Search
32.8%
Direct
50.2%
Referral
9.3%
Social
6.7%
Paid
0.9%

Headcount Trend

Current headcount: ~48

Product Marketing Manager

Swayable · New York City, NY · Hybrid