Responsibilities

• Exemplify Stampin’ Up!’s core values: we care about people first, we act with courage, we better our best, and we own it.
• Lead product marketing for new and expanding product lines, owning market positioning and go-to-market strategy across a multi-channel environment.
• Define the role each channel should play in achieving product-line objectives and work with channel stakeholders to translate growth strategies into action.
• Turn product stories, features, and benefits into compelling, customer-relevant positioning, go-to-market plans, and marketing strategies.
• Develop and maintain 1–3-year growth plans that define business objectives, growth targets, channel priorities, investments, tactics, deliverables, and KPIs for assigned product lines.
• Coordinate cross-functional execution and alignment across Marketing, Creative, Sales, Training, Product Management, and channel teams to advance growth strategies.
• Use iterative methods, testing, analytics, and performance data to identify opportunities, optimize investments, and make decisions that drive profitable growth.
• Monitor customer, competitive, and market trends and partner with Product Management to share insights that inform new product development and future growth opportunities.
• Bring creative products and experiences to life in ways that inspire people to create and connect.
• Help Stampin’ Up! expand the ways people create, connect, and share with others.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field, or equivalent experience, plus 3+ years of relevant product marketing or related experience.
• Experience in international or multi-channel environments, physical consumer goods, and/or the craft industry is preferred.
• Strong analytical, operational, and problem-solving skills, with demonstrated experience using data to establish targets, measure performance, evaluate ROI, optimize investments, and make short- and long-term strategic decisions.
• Experience owning the launch and growth of new products, brands, categories, or market segments from the ground up.
• Proven ability to connect product stories, features, and benefits with customer and market insights to inform effective positioning, go-to-market strategies, and creative execution.
• Proven ability to influence cross-functional teams, align stakeholders around shared objectives, and coordinate execution without direct authority.
• A high degree of initiative and comfort operating in an evolving environment, with the ability to anticipate needs, develop recommendations, solve problems creatively, and drive progress through collaboration.

Benefits

• A wicked-awesome benefits package — go ahead and compare. We’ll wait.
• A Friday dress code every day of the week — dust off those jeans.
• Extreme crafting experiences — totally optional, but seriously…give it a try.
• Paid personal time off...like, a lot of it — because work/life balance should actually mean something.
• Tuition assistance and 401(k) programs — company match, baby!
• A creative, people-first culture where meaningful connection isn’t just something we put in a marketing campaign—it’s part of who we are.