Product Marketing Manager

New York City, NY (On-site)

$180K/yr – $210K/yrMid Level5+ years expFull time

Posted 7 weeks ago

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Job Summary

Own PMM for a B2B SaaS platform in regulated finance, shaping messaging, GTM, and pipeline impact across expanding modules.

  • Define ICP/segmentation and differentiated positioning across target markets.
  • Build and evolve core messaging, value props, and GTM narratives.
  • Own product launches from positioning to GTM rollout and enablement.

Job Description

Responsibilities

  • Define ICP, segmentation, and differentiated positioning across target markets
  • Build and evolve core messaging, value propositions, and GTM narratives
  • Develop sales enablement assets
  • Partner closely with Sales leadership to improve conversion rates and sales consistency
  • Own product launches from positioning through GTM rollout and enablement
  • Build win/loss analysis frameworks and translate insights into GTM strategy
  • Audit and optimize current messaging across website, collateral, and campaigns
  • Establish measurable PMM metrics tied to pipeline influence, win rates, and sales velocity
  • Collaborate cross-functionally with Product, Sales, Marketing, and leadership
  • Continuously refine positioning as the platform expands into new modules and segments

Requirements

  • 5–8 years of experience in B2B SaaS Product Marketing
  • Strong experience owning positioning and messaging end-to-end
  • Proven sales enablement experience (decks, battlecards, discovery frameworks, objection handling)
  • Experience supporting complex, multi-stakeholder sales cycles
  • Strong analytical mindset with experience using win/loss insights to drive strategy
  • Track record of influencing pipeline growth, win rates, or deal velocity

Preferred

  • Experience in fintech, compliance, security, legal tech, or data infrastructure
  • Exposure to regulated industries or complex B2B SaaS environments
  • Experience supporting platform-style products vs. point solutions
  • Background in highly rigorous GTM organizations or high-growth SaaS companies

Benefits

  • Benefits + 401(k) match + unlimited vacation
STA logo

STA

Welcome to our LinkedIn page! We are STA(Success Thunder Accounting), a trusted provider of accounting outsourcing services to businesses of all sizes. Our company is dedicated to helping our clients to achieve their financial goals through streamlined and efficient accounting practices.Our team of experienced accountants has a deep understanding of the complexities of accounting and finance. We are committed to providing customized solutions that are tailored to meet the unique needs of our clients. Whether you require bookkeeping, tax preparation, payroll management, or other accounting services, we have the expertise to help.At STA, we believe in building strong, long-lasting partnerships with our clients. We work closely with them to understand their business objectives and help them achieve their goals. Our clients trust us to manage their financial affairs, allowing them to focus on their core business activities.We leverage the latest technology and software to provide our clients with real-time access to their financial data. This ensures that they are always up-to-date and informed, allowing them to make timely and informed business decisions.Our mission is to empower businesses by taking the burden of accounting off their shoulders, allowing them to focus on their core competencies and achieve their goals. We pride ourselves on delivering exceptional service that exceeds our clients' expectations and builds long-term partnerships based on trust and integrity.Thank you for visiting our page. We look forward to the opportunity to work with you and help your business thrive.

Founded in 2012
Millers Point, New South Wales, AUS
152 employees (3 in marketing)

Headcount Trend

Current headcount: ~152