Product Marketing Manager / Sr. Product Marketing Manager at Verkada | San Mateo, CA | $135K/yr – $180K/yr

Verkada

Product Marketing Manager / Sr. Product Marketing Manager

San Mateo, CA (On-site)

$135K/yr – $180K/yrMid Level2+ years expFull time

Posted 4 months ago

Job Summary

Drive product marketing for Verkada’s B2B SaaS/IoT portfolio, from launch to messaging and GTM.

Own product launches and GTM planning with cross-functional collaboration.
Must-have: 2-5+ years in product marketing for B2B SaaS or IoT.
Standout: cross-functional leadership uniting Marketing, Sales, and Product to drive results.

Job Description

Responsibilities

Bring new products to market by taking the lead on launches - planning and creating/managing deliverables in order to maximize impact.
Develop competitively differentiated messaging and positioning for a product based on user research, market insights, and product knowledge.
Partner with Product Management counterparts to set a go-to-market plan, including target markets, bill of materials, and an activation strategy.
Work closely with Creative, Demand Generation and Channel Marketing teams to increase market presence and drive pipeline through key outbound assets (videos, webinars, thought leadership, email nurture, etc).
Partner with the Sales team to understand how your products and messaging are resonating with customers and develop sales collateral to improve win rates.
Become a product subject matter expert, evangelist and cross-functional leader who unites Marketing, Sales, and Product teams to drive business results.

Requirements

2-5+ years of product marketing or related experience in B2B SaaS or IoT
Ideal candidates have experience developing positioning and messaging across a portfolio of products
Self-directed and able to operate independently in a fast-paced environment
Exceptional writing skills with meticulous attention to detail and ability to write content for a variety of audiences
Experience working cross-functionally with teams including Demand Generation, Sales, Creative, Enablement, and Product
Willingness to travel domestically for events and conferences
Bachelor’s degree required
We’re considering candidates at multiple levels, from Product Marketing Manager to Senior Product Marketing Manager, and will align the role title and scope based on experience

Preferred

MBA preferred or graduating from an accredited MBA program in 2026

Benefits

Verkada is committed to fostering a workplace environment that prioritizes the holistic health and wellbeing of our employees and their families by offering comprehensive wellness perks, benefits, and resources. Our benefits and perks programs include, but are not limited to:
- Healthcare programs that can be tailored to meet the personal health and financial well-being needs - Premiums are 100% covered for the employee under at least one plan and 80% for family premiums under all plans
- Nationwide medical, vision and dental coverage
- Health Saving Account (HSA) with annual employer contributions and Flexible Spending Account (FSA) with tax saving options
- Expanded mental health support
- Paid parental leave policy & fertility benefits
- Time off to relax and recharge through our paid holidays, firmwide extended holidays, flexible PTO and personal sick time
- Professional development stipend
- Wellness/fitness benefits
- Healthy lunches provided daily
- Commuter benefits
Verkada is transforming how organizations protect their people and places with an integrated, AI-powered platform.A leader in cloud physical security, Verkada unifies video security, access control, sensors, alarms, intercoms, and workplace tools through one connected platform—Verkada Command—empowering teams to act proactively and create safer, smarter environments.

Verkada

3.5 Glassdoor

Verkada is transforming how organizations protect their people and places with an integrated, AI-powered platform.A leader in cloud physical security, Verkada unifies video security, access control, sensors, alarms, intercoms, and workplace tools through one connected platform—Verkada Command—empowering teams to act proactively and create safer, smarter environments.

Founded in 2016

San Mateo, California, USA

2.6K employees (157 in marketing)

www.verkada.com

62% recommend to a friend

81% CEO approval