Product Marketing Manager
Xplor Technologies
Atlanta, GA (Remote)
$92K/yr - $120K/yrIn-houseFull-timeMid level4+ years exp.
1 day ago
Product Marketing Manager
Troy, MI (On-site)
$109K/yr – $136K/yrMid Level5+ years expFull time
Posted 5 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own product storytelling from brief to GTM, turning automotive tech into consumer narratives and coordinating cross-functional launches.
- GTMs: Lead launches, updates, and accessory rollouts from strategy through execution.
- Storytelling: Translate complex automotive concepts into simple consumer narratives.
- Cross-functional Orchestration: Align brand, creative, growth, social, PR, and production to deliver on strategy.
Job Description
Responsibilities
- Partner with engineering, manufacturing, design, and accessories teams to deeply understand products, innovations, and technical differentiators — and identify compelling storytelling opportunities.
- Develop product positioning, messaging, content strategy and storytelling frameworks that translate insights from product teams into clear, differentiated marketing briefs.
- Own the marketing brief process end-to-end, aligning brand, creative, growth, social, PR, and production teams to develop content and deliver work on time and on strategy.
- Translate complex automotive and technical concepts into simple, compelling consumer-facing narratives.
- Lead go-to-market planning for launches, product updates and feature rollouts, and new accessories — from strategy through execution.
- Identify culturally relevant moments to connect product stories to broader brand campaigns and consumer trends.
- Monitor market trends, competitor activity, and consumer insights to continuously sharpen product marketing strategy.
Requirements
- 5–8+ years of experience in product marketing, preferably within automotive, consumer technology, or lifestyle brands.
- Strong understanding of automotive products, vehicle technology, EVs, accessories, or related categories.
- Exceptional storytelling and communication skills with the ability to simplify technical information for broad audiences.
- Experience managing cross-functional projects and collaborating with both creative and technical teams.
- Proven ability to develop product positioning and go-to-market strategies.
- Strong organizational skills with the ability to manage multiple projects simultaneously.
- Comfortable operating in fast-paced, evolving environments.
- Work Authorization Requirement: Applicants must be authorized to work in the United States on a permanent basis. We are unable to offer visa sponsorship at this time.
- Some travel required, as needed, to Slate locations, events, and shoots.
Benefits
- Additional Compensation and Benefits: Slate offers a wide range of competitive benefits, including medical, dental, vision, life insurance, disability insurance, vacation, and 401k. The successful candidate may also be eligible to participate in the equity program and/or a discretionary annual incentive program, subject to the rules governing such programs.
Slate Auto
At Slate, we’ve got one job: building a vehicle you’ll fall in love with, right here in the USA. We believe that car buyers—not car companies—should call the shots. We like looking at a road, not a screen. We don’t like paying for stuff we don’t need. We like picking out the stuff we do need. We think dings are badges, not blemishes. But we know not everyone likes what we like. So, we built you a Slate: you make it yours.
