Product Marketing Manager at Slate Auto | Troy, MI | $109K/yr – $136K/yr

Product Marketing Manager

Troy, MI (On-site)

$109K/yr – $136K/yrSenior Level5+ years expFull time

Posted 3 months ago

Job Summary

Own product marketing for automotive and lifestyle tech, turning complex engineering into consumer narratives and owning GTM from launch to updates, while monitoring trends to steer strategy.

Product storytelling ownership across engineering, manufacturing, and design to surface differentiators.
Lead end-to-end GTM for launches and feature rollouts with cross-functional alignment.
Continuous market and consumer insights drive strategy and messaging tweaks.

Job Description

Responsibilities

Partner with engineering, manufacturing, design, and accessories teams to deeply understand products, innovations, and technical differentiators — and identify compelling storytelling opportunities.
Develop product positioning, messaging, content strategy and storytelling frameworks that translate insights from product teams into clear, differentiated marketing briefs.
Own the marketing brief process end-to-end, aligning brand, creative, growth, social, PR, and production teams to develop content and deliver work on time and on strategy.
Translate complex automotive and technical concepts into simple, compelling consumer-facing narratives.
Lead go-to-market planning for launches, product updates and feature rollouts, and new accessories — from strategy through execution.
Identify culturally relevant moments to connect product stories to broader brand campaigns and consumer trends.
Monitor market trends, competitor activity, and consumer insights to continuously sharpen product marketing strategy.

Requirements

5–8+ years of experience in product marketing, preferably within automotive, consumer technology, or lifestyle brands.
Strong understanding of automotive products, vehicle technology, EVs, accessories, or related categories.
Exceptional storytelling and communication skills with the ability to simplify technical information for broad audiences.
Experience managing cross-functional projects and collaborating with both creative and technical teams.
Proven ability to develop product positioning and go-to-market strategies.
Strong organizational skills with the ability to manage multiple projects simultaneously.
Comfortable operating in fast-paced, evolving environments.

Preferred

Some travel required, as needed, to Slate locations, events, and shoots.

Benefits

Additional Compensation and Benefits: Slate offers a wide range of competitive benefits, including medical, dental, vision, life insurance, disability insurance, vacation, and 401k. The successful candidate may also be eligible to participate in the equity program and/or a discretionary annual incentive program, subject to the rules governing such programs.

Slate Auto

At Slate, we’ve got one job: building a vehicle you’ll fall in love with, right here in the USA. We believe that car buyers—not car companies—should call the shots. We like looking at a road, not a screen. We don’t like paying for stuff we don’t need. We like picking out the stuff we do need. We think dings are badges, not blemishes. But we know not everyone likes what we like. So, we built you a Slate: you make it yours.

Troy, Michigan, USA

530 employees (72 in marketing)

slate.auto