Responsibilities

• The Product Marketing Manager is responsible for translating product capabilities, market opportunities, customer insights, and competitive intelligence into compelling positioning, messaging, go-to-market strategies, and sales enablement programs.
• Serving as the connective tissue between Product, Sales, Customer Success, and Marketing, this role ensures the organization has a deep understanding of customer needs, market dynamics, competitive positioning, and product value.
• The Product Marketing Manager develops the narratives, tools, and insights that enable revenue teams to effectively communicate value, accelerate sales cycles, support product adoption, and drive business growth.
• The ideal candidate is equal parts strategist, storyteller, researcher, and business partner. They possess strong product marketing fundamentals, exceptional communication skills, and the ability to leverage data, customer insights, market intelligence, and AI-powered tools to inform decision-making and improve go-to-market effectiveness.
• Develop and maintain product positioning, messaging frameworks, value propositions, and differentiation strategies across products and solutions.
• Translate complex product capabilities into clear, compelling customer value propositions.
• Create and maintain messaging that supports multiple buyer personas, industries, and market segments.
• Ensure consistency of messaging across marketing campaigns, sales materials, customer communications, and executive presentations.
• Partner with Product leadership to align market positioning with product strategy and roadmap priorities.
• Lead go-to-market planning for new products, features, integrations, and strategic initiatives.

Requirements

• 5–8 years of experience in Product Marketing, Go-to-Market Strategy, Sales Enablement, Market Intelligence, or related disciplines.
• Demonstrated experience developing product positioning, messaging, and go-to-market strategies.
• Experience marketing B2B SaaS, enterprise software, or technology solutions.
• Experience supporting product launches and cross-functional commercialization initiatives.
• Strong sales enablement experience including development of customer-facing and sales-facing content.
• Experience conducting market research, competitive analysis, and customer interviews.
• Excellent written, verbal, and presentation communication skills.
• Strong analytical and strategic thinking capabilities.
• Experience leveraging AI-powered tools and technologies to improve research, content development, market analysis, and operational efficiency.
• Ability to influence stakeholders and drive alignment across multiple functions.