Responsibilities

• Own the positioning and growth strategy for Replit’s core products, including Design and Slides.
• Develop audience-focused narratives, identify new use cases and channels, bring product improvements to market, and build programs that drive adoption, engagement, and conversion.
• Track competitors and customer needs, then translate those insights into sharper messaging, stronger go-to-market decisions, and actionable feedback for Product and Engineering.

Requirements

• Self-starter: You take ownership, work through ambiguity, and move from strategy to execution without waiting for a perfect brief.
• Audience-focused: You turn customer insight into clear positioning, relevant narratives, and campaigns built for specific audiences.
• Growth-minded: You find creative ways to expand adoption, test new channels and tactics, and turn successful experiments into repeatable programs.
• Deep product background: You understand complex products, work closely with Product and Engineering, and translate product capabilities into meaningful customer value.
• Strong product marketer: You bring 4+ years of experience growing product-led, consumer, prosumer, creative, or developer-focused products.

Benefits

• 💰 Competitive Salary & Equity
• 💹 401(k) Program with a 4% match ( US Only )
• ⚕️ Health, Dental, Vision and Life Insurance
• 🩼 Short Term and Long Term Disability
• 🚼 Paid Parental, Medical, Caregiver Leave
• 🏝 Flexible Time Off (FTO) + Holidays
• 🚗 Commuter Benefits ( In-Office & US Only )
• 📱 Monthly Wellness Stipend
• 🧑‍💻 Autonomous Work Environment
• 🖥 In Office Set-Up Reimbursement ( In-Office Only )