Responsibilities

• Own the product marketing function and lay the foundation for scaling our GTM team.
• Drive GTM campaigns and product launches, coordinating across product, design, growth, and sales to drive awareness and self-service adoption.
• Craft messaging and positioning for Reducto products that resonates with both technical personas (AI/ML engineers, software developers, data engineers, etc.) and enterprise buyer personas (executive buyers, product managers, line of business owners, etc.).
• Partner with product and growth to optimize the self-serve funnel, from activation through expansion, using product data to identify friction and opportunity.
• Develop ICP and persona intelligence, mapping buyer journeys for both self-service users and enterprise customers.
• Create compelling and effective technical marketing content including web, blog, video, and social media to fuel marketing campaigns and demand generation efforts.
• Work closely with GTM ops team to measure our impact to the sales & marketing funnel (web traffic, leads, sales opportunities, etc.) and implement improvements to accelerate conversion rates at each stage of the funnel.
• Support sales enablement initiative that equip our teams to win: pitch decks, customer stories, competitive intelligence, and objection handling.

Requirements

• Have 5+ years of experience in product marketing.
• Use AI thoughtfully in your own workflows to amplify your output and the quality of your programs.
• Fluent with marketing tooling - CRM platforms (eg Salesforce, Attio), interactive demos (eg Arcade, Storylane), web analytics (eg Google Analytics, PostHog), lead enrichment (eg Clay, Default), and data analysis & reporting (eg Hex).
• Operate well in fast-changing, high-growth environments.
• Collaborate effectively across technical and non-technical teams.
• Take full ownership from strategy through execution.

Preferred

• Have built product marketing function from scratch at an early-stage startup.
• Have experience marketing AI/ML, infrastructure, or document processing products.
• Care deeply about combining technical excellence with business impact.

Benefits

• Unlimited PTO, because great work requires recharging.
• Daily Lunch, enjoy free lunch with teammates in the office.
• Commuter Reimbursement, we’ll cover your transportation costs.
• Comprehensive Insurance, medical, dental, and vision.
• Health and Wellness Budget, up to $150 per month for wellness spending such as gym memberships or fitness classes.
• Parental Leave, flexible scheduling that works for you and your family.