Product Marketing Manager

Seattle, WA (Hybrid)

Salary Not AvailableSenior Level8+ years expFull time

Posted 2 months ago

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Job Summary

Own and evolve the enterprise product narrative across a portfolio, align category positioning with commercial goals, and drive consistent messaging through PMM leadership to win in complex enterprise buying cycles.

  • Growth Infrastructure: Align portfolio narratives with category positioning and ensure consistency across website, sales, analyst briefings, and events.
  • PMM Leadership & Capability: Develop the PMM team, model upstream buyer research, and refine positioning to convert in long, multi-stakeholder sales cycles.
  • Vertical & Analyst Alignment: Co-create segment GTM frameworks with subject matter experts and translate analyst feedback into actionable improvements.

Job Description

Responsibilities

  • Own the overarching product narrative across RecordPoint's full product portfolio — ensuring individual product stories are coherent, differentiated, and connect to a single, category-defining point of view.
  • Define and continuously evolve the core problem narrative: the fundamental challenge buyers face, why it matters now, and why RecordPoint is uniquely positioned to solve it.
  • Ensure narrative consistency across every channel and touchpoint — website, analyst briefings, sales conversations, outreach sequences, RFP responses, and the event floor.
  • Partner with the CMO on category-level positioning and ensure the product narrative is aligned with broader commercial objectives.
  • Lead and develop the PMM team: set narrative standards, review output quality, and ensure the function operates as a continuous commercial engine.
  • Contribute directly as a senior PMM for assigned products, modeling upstream-first practice: buyer research before asset production, win/loss before messaging refresh.
  • Own PMM capability development, ensuring the team has product knowledge, regulatory context, and buyer insight to produce narratives that convert in complex enterprise buying cycles.
  • Run regular PMM reviews that surface objection patterns, assess market resonance, and drive continuous refinement of positioning.
  • Build and maintain the framework through which product narratives are adapted into segment-specific go-to-market motions, grounded in the buyer's regulatory environment and decision-making context.
  • Ensure product narratives are co-developed with subject matter experts from across the business, holding the quality bar for vertical-specific content and messaging.
  • Lead the quarterly narrative review cycle — updating competitive intelligence, refreshing positioning, and ensuring the team is briefed ahead of analyst and market engagements.
  • Own Analyst Relations: Gartner, Forrester and IDC relationships at a strategic level, guiding briefings and translating analyst feedback into actionable improvements.

Requirements

  • 8+ years of experience in product marketing within B2B SaaS or enterprise technology companies, with at least 2 years in a senior or lead capacity
  • Proven success building and overseeing product narrative programs that convert in complex, multi-stakeholder, RFP-driven buying environments with long sales cycles
  • Proven ability to operate as a player/coach
  • Track record of building sales readiness programs that go beyond asset delivery—equipping sales teams to genuinely understand and articulate the product value proposition
  • Experience translating technical product capabilities into clear, compelling buyer narratives for senior enterprise audiences
  • Track record of managing and driving inclusion in analyst reports
  • Strong understanding of enterprise sales cycles, account-based marketing, and how marketing connects to pipeline and revenue outcomes
  • Exceptional writing, positioning, and storytelling skills with the ability to produce and quality-review high-calibre narrative at both the portfolio and product level
  • Experience working across marketing, product, sales, and customer success without formal authority
  • Familiarity with regulated industries such as financial services, government, or critical infrastructure is a strong advantage
  • Experience using AI tools to accelerate research, competitive analysis, narrative development, and content production

Benefits

  • While we've got all the perks you'd expect — think truly flexible work arrangements, generous paid parental leave, 4 weeks annual leave and Employee Share Options — you might find that the greatest benefit of all, is the team you join.
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RecordPoint

4.7 Glassdoor

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Founded in 2008
Bellevue, Washington, USA
122 employees (11 in marketing)
94% recommend to a friend
97% CEO approval

Traffic Signals

Monthly Visitors
40.4K
Monthly Google Ads Budget
$21.7K
Traffic Source Mix
Search
48.5%
Direct
37.8%
Referral
8.1%
Social
4.3%
Paid
1%

Headcount Trend

Current headcount: ~122

Marketing Team

Marketing Team Size
9 (7% of company)

Funding

Last Raise
Series B, 9 years ago

Funding History

  • Jan 2017
    Series B