Responsibilities

• Own overarching product narrative and ensure coherence across website, analyst briefings, sales conversations, outreach sequences, RFP responses, and the event floor.
• Define and continuously evolve the core problem narrative: the fundamental buyer challenge, why it matters now, and why RecordPoint is uniquely positioned to solve it.
• Ensure narrative consistency across every channel and touchpoint — website, analyst briefings, sales conversations, outreach sequences, RFP responses, and the event floor.
• Partner with the CMO on category-level positioning and ensure the product narrative is aligned with broader commercial objectives.
• Lead and develop the PMM team: set narrative standards, review output quality, and ensure the function operates as a continuous commercial engine rather than a series of launch moments.
• Contribute directly as a senior PMM for assigned products, modelling upstream-first practice: buyer research before asset production, win/loss before messaging refresh.
• Own PMM capability development, ensuring the team has the product knowledge, regulatory context, and buyer insight to produce narratives that convert in complex enterprise buying cycles.
• Run regular PMM reviews that surface objection patterns, assess what is resonating in the market, and drive continuous refinement of positioning.
• Build and maintain the framework through which product narratives are adapted into segment-specific go-to-market motions, grounded in the buyer's regulatory environment, procurement structure, and decision-making context.
• Ensure product narratives are co-developed with subject matter experts from across the business who bring deep domain knowledge of the industries and buyer personas RecordPoint serves.
• Hold the quality bar for vertical-specific content and messaging: every market-facing asset must make a buyer in that segment feel that RecordPoint understands their world before they have ever spoken to us.
• Lead the quarterly narrative review cycle — updating competitive intelligence, refreshing positioning, and ensuring the team is briefed and aligned ahead of analyst and market engagements.
• Translate analyst feedback into actionable positioning improvements and share insights across marketing and product teams.
• Lead or co-lead analyst briefings and inquiry calls, and coach PMMs on briefing quality and narrative clarity for their assigned product areas.
• Lead the go-to-market strategy and execution for product launches, ensuring positioning, sales readiness, analyst narrative, and market-facing content are all in place before the amplification moment runs.
• Coordinate across PMMs, content, growth marketing, and the sales team to ensure every launch lands with narrative coherence and commercial impact.
• Partner with the CMO on narrative architecture, category positioning, and marketing's contribution to the commercial pipeline.
• Work with the Senior Content Marketing Manager to ensure flagship content programs reflect current product positioning and portfolio narrative.
• Brief the Growth Marketing team on narrative inputs required across demand generation, digital, and outreach programs to ensure the right content is flowing into the market at the right cadence.
• Collaborate closely with the sales team on what's resonating in the market, what objections are appearing, and what refinements are needed to positioning and the sales story.