Product Marketing Manager

Manhattan, NY (Hybrid)

$140K/yr – $180K/yrSenior Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own the go-to-market and messaging engine for cybersecurity products, turning market insight into compelling enablement for sales, CS, and partners.

  • Define and execute go-to-market strategies for new products, features, and integrations.
  • Develop positioning, messaging, and competitive differentiation for enablement materials.
  • Collaborate across sales, product, and success teams to create decks, datasheets, and FAQs that accelerate adoption.

Job Description

  • Define and execute go-to-market strategies for new products, features, and integrations.
  • Develop and maintain product positioning, messaging, and competitive differentiation throughout enablement materials for Reality Defender’s sales and customer success teams and our channel partners
  • Collaborate with sales, customer success, and product teams to create sales enablement materials, including pitch decks, datasheets, and FAQs.
  • Conduct market research to understand customer needs, industry trends, and competitive landscape.
  • Lead the creation of compelling case studies, use cases, and customer stories.
  • Partner with demand generation and content teams to build campaigns that drive product adoption and customer engagement.
  • Track and measure the success of product launches and marketing initiatives.
  • Best-fit for someone with 6–7 years in product marketing for enterprise B2B SaaS, preferably in cybersecurity or API-based solutions.
  • Requires strong ability to create clear, compelling messaging for technical products and to work across sales, product, and customer success teams.
  • Experience conducting market and competitive analysis and collaborating across functions in fast-growth environments.
  • Based in the United States, with a preference for candidates near New York City.
  • 5+ years of experience in product marketing for enterprise B2B SaaS, preferably in cybersecurity or API-based solutions.
  • Strong understanding of technical audiences, including IT decision-makers, developers, and security teams.
  • Proven ability to create clear, compelling messaging for technical products.
  • Experience conducting market and competitive analysis.
  • Exceptional collaboration skills with the ability to work across sales, product, and customer success teams.
  • Prior experience in early-stage or fast-growth environments is highly preferred.
  • Based in the United States, with a preference for candidates near New York City.
  • Based in the United States, with a preference for candidates near New York City.
  • Healthcare plans with 100% premium coverage for employees and partial coverage available for dependents
  • Dental and Vision plans with 100% premium coverage for employees and their dependents
  • Short/Long-term disability and life insurance plans with 100% premium coverage for employees
  • FSA/HSA and 401k programs
  • Equity compensation
  • 20 days of PTO per year
  • 12 weeks of Parental Leave
  • Learning and Development budget
  • Monthly wellness benefits
  • Annual company-sponsored offsite
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Reality Defender

Stop deepfakes before they become a problem with Reality Defender’s proactive AI-generated media detection platform.Detect dangerous AI-generated and manipulated content across audio, video, images, and text with our enterprise-grade API and web app.

Founded in 2021
New York, New York, USA
74 employees (7 in marketing)