Product Marketing Manager at Radiation Detection Company | Georgetown, TX

Product Marketing Manager

Georgetown, TX (Hybrid)

Salary Not AvailableSenior Level5+ years expFull time

Posted 5 months ago

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Job Summary

Drive market strategy and go-to-market execution for dosimetry products across healthcare, industrial, and international growth.

Own market research, strategy, and go-to-market for dosimetry products across regions.
Must-have: 5+ years in product or B2B marketing with GTM launches.
Standout: Experience with global expansion, regulatory considerations, and cross-functional leadership.

Job Description

Responsibilities

Market Research & Strategy - Conduct in-depth market research to assess total addressable markets (TAM) across a breadth of healthcare, industrial, government and other serviceable verticals including - hospitals, healthcare systems, dental offices, veterinary practices, and independent medical offices.
Market Research & Strategy - Evaluate emerging opportunities in new verticals, including international markets, Department of Energy and other government applications, and industrial dosimetry .
Market Research & Strategy - Develop market sizing, competitive analysis, and customer segmentation to inform strategic decisions.
Existing Products & Services - Refine and maintain sales tools, collateral, website content, and messaging to ensure alignment with customer needs and industry trends.
Existing Products & Services - Partner with Sales Enablement to update presentations, training materials, and case studies.
Existing Products & Services - Ensure consistent messaging and positioning across all channels.
New Product Development & Launch - Collaborate with product management and R&D to support new product development , including:
New Product Development & Launch - Pricing strategy and revenue forecasting.
New Product Development & Launch - Market positioning and differentiation.
New Product Development & Launch - Development of sales enablement tools and launch campaigns.
New Product Development & Launch - Lead go-to-market execution for product rollouts, including website content, outbound messaging, and promotional campaigns .

Requirements

Bachelor’s degree in Marketing, Business, or related field (MBA a plus)
5+ years of experience in product marketing, B2B marketing, or related roles
Proven success in market research, go-to-market strategy, and product launches
Strong understanding of healthcare and/or industrial markets preferred
Excellent communication and storytelling skills, with the ability to simplify complex concepts
Experience working cross-functionally with sales, product, R&D, and leadership teams
Ability to manage multiple projects and prioritize in a fast-paced environment