Own market discovery and GTM enablement for a dosimetry-focused business, driving TAM assessment, vertical expansion, and cross-functional product launches.

• Conduct in-depth market research to assess TAM across healthcare, industrial, government and other serviceable verticals including hospitals, healthcare systems, dental offices, veterinary practices, and independent medical offices.
• Evaluate emerging opportunities in new verticals, including international markets, Department of Energy and other government applications, and industrial dosimetry.
• Develop market sizing, competitive analysis, and customer segmentation to inform strategic decisions.
• Refine and maintain sales tools, collateral, website content, and messaging to ensure alignment with customer needs and industry trends.
• Partner with Sales Enablement to update presentations, training materials, and case studies.
• Ensure consistent messaging and positioning across all channels.
• Collaborate with product management and R&D to support new product development, including pricing strategy and revenue forecasting, market positioning and differentiation, and development of sales enablement tools and launch campaigns.
• Lead go-to-market execution for product rollouts, including website content, outbound messaging, and promotional campaigns.
• Research and validate new market opportunities in international regions (Europe, Latin America) and additional sectors.
• Develop entry strategies, including regulatory considerations, pricing models, and localized messaging.