Product Marketing Manager - Provider

Responsibilities

• Support the development and execution of provider marketing strategies for electronic prior authorization (ePA) solutions and related provider experiences.
• Translate business priorities, product strategies, provider needs, and workflow insights into actionable marketing and adoption plans.
• Define target provider audiences, desired behaviors, channel strategies, and success metrics.
• Develop expertise in provider medication access workflows, customer needs, competitive dynamics, and market trends.
• Partner with Research, Analytics, Product, and Sales teams to gather and synthesize customer, market, user, and performance insights. insights to audience segmentation, campaign strategy, messaging, content development, and adoption recommendations.
• Create and refine customer-centered positioning, value propositions, messaging frameworks, and proof points.
• Translate complex healthcare technology and workflow changes into clear,, compelling value stories for providers and office staff.
• Leverage AI-enabled tools to enhance content creation, message personalization, testing, and optimization efforts.
• Develop or guide creation of marketing campaigns, educational resources, digital experiences, and customer-facing content.
• Collaborate with Brand, Product, Legal, and Compliance teams to ensure communications are accurate, consistent, and compliant.

Requirements

• Bachelor's degree in Marketing, Business, Healthcare Administration, Communications, or a related field.
• 5+ years of experience in product marketing, healthcare marketing, B2B marketing, go-to-market strategy, integrated marketing, or a related discipline.
• Experience developing positioning, messaging, content strategies, customer journey programs, lifecycle marketing initiatives, or product adoption campaigns.
• Strong ability to translate complex customer, product, market, and performance data into actionable recommendations.
• Demonstrated success managing cross-functional initiatives and influencing stakeholders without direct authority.
• Excellent written, verbal, presentation, project management, and communication skills.
• Experience using data, customer feedback, and performance insights to drive decision-making and improve marketing effectiveness.
• Ability to balance multiple priorities, navigate ambiguity, and deliver high-quality work in a fast-paced environment.
• Strong customer-centric mindset with a focus on adoption, engagement, and business outcomes

Preferred

• Experience marketing healthcare technology, medication access solutions, electronic prior authorization (ePA) platforms, or healthcare services.
• Knowledge of provider workflows, health system environments, EHR integrations, healthcare reimbursement, or provider portal experiences.
• Experience supporting customer activation, provider adoption, lifecycle marketing, or behavior-change initiatives.
• Familiarity with healthcare regulatory, legal, and compliance considerations.
• Experience leveraging AI-enabled marketing tools for content development, audience segmentation, campaign optimization, and personalization.
• Samples or a Portfolio of past work would be helpful