Responsibilities

• Own product positioning and the portfolio story. You'll build positioning for each product and for the portfolio as a whole, underneath company-level positioning. How the products relate, what belongs together, and what the path from one product to a full compliance program looks like. Different audiences get different arguments — an independent practice, a DSO, a dealer rep, and a clinical educator are not the same buyer.
• Build and maintain the claims register. What we say, the evidence behind it, who approved it, and when it was last reviewed. You'll work with the R&D and quality team on what our data supports and, more importantly, what it doesn’t. Nothing reaches the market unsubstantiated.
• Point the R&D team at the arguments we want to win. You'll identify where our evidence falls short and recommend the studies that close the gap. Our R&D isn't just there to validate what we already claim. Used well, it produces arguments our competitors can't make.
• Own launch and relaunch. Launch becomes a repeatable process with readiness gates, not a series of one-off pushes. You'll also reposition existing products where the story is underperforming the product, and recommend pricing and packaging.
• Arm sales and the channel. The value narratives, objection handling, and proof points. You decide what enablement material says; our education and creative leads produce it. As you build fluency in the product lines, you'll take on more of that production directly.
• Direct dealer and distribution marketing. When we push a product or reposition one, the promotions running through our distributors have to carry the new story. You'll decide what those promotions say, which products get promotional weight, and brief creative on what each channel needs.
• Know the market and the competition. Structured win/loss with the field reps, competitive tracking, and a real understanding of who buys versus who uses — at a multi-location group, the person signing the agreement and the person running the testing want different things. You'll also build the recurring channel that carries what the market needs back to product. It doesn't exist yet.

Benefits

• Salary range of $115,000–$140,000 plus annual bonus review
• Employee Medical, Dental, & Vision + Spouse and Dependent contributions
• 4% Pre-Tax Employer Match 401k
• Accrued paid time off (PTO) earning up to 4 weeks annually
• 1 Week of Paid Synchronized Organizational Rest at Year-End
• 6 Additional Paid Holidays
• Employer-paid short-term and long-term disability insurance, paid life insurance