Product Marketing Manager

Bloomington, IL (Remote)

Salary Not AvailableMid Level3+ years expFull time

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own cross-functional product marketing for complex procurement tech, turning backend specs into customer value and driving GTM readiness and post-launch adoption through analytics-driven enablement.

  • Value storytelling: translate technical capabilities into customer-facing assets and release communications.
  • GTM Readiness: lead cross-functional launch alignment across Product, Engineering, CS, and Support.
  • Adoption Analytics: monitor usage with Pendo and drive campaigns to lift feature adoption.

Job Description

Responsibilities
  • Strategic Messaging & Technical Translation: Translate complex product specs into clear business outcomes and compelling value propositions.
  • Core Assets & Data Sheets: Author customer-facing technical product data sheets detailing capabilities, compliance, and architecture value.
  • Marketing Alignment: Provide launch messaging, positioning frameworks, and value levers for external campaigns.
  • Sales Enablement & Competitive Intelligence: Build battlefield materials and enablement for sales on new features and market position.
  • Product Launch, Release Management & GTM: Lead cross-functional GTM readiness across Product, Engineering, CS, and Support; own release notes highlighting customer value.
  • Product Adoption, Analytics & Internal Visibility: Analyze post-launch usage, track feature adoption, and maintain an internal product hub for visibility.
Procurement Partners logo

Procurement Partners

3.8 Glassdoor

Discover Procurement Partner's supply chain technology – your trusted resource for streamlining operations. Our cloud-based solution redefines procurement, aligning multiple facilities under one unified platform while you refocus on patient and resident care. Procurement Partners eProcurement solutions empower users to simplify their workflow. Seamlessly shop, order, and track supplies across numerous vendors, all from a single, intuitive platform. Say goodbye to manual errors and make way for efficient, error-free operations.

Founded in 2010
Champaign, Illinois, USA
154 employees (3 in marketing)
72% recommend to a friend
74% CEO approval

Traffic Signals

Monthly Visitors
4.9K
Monthly Google Ads Budget
$4.1K
Traffic Source Mix
Search
38.2%
Direct
46.7%
Referral
6.7%
Social
6.9%
Paid
1.4%

Headcount Trend

Current headcount: ~154

Marketing Team

Marketing Team Size
3 (2% of company)

Funding

Last Raise
Private Equity, 5 years ago

Funding History

  • Dec 2020
    Private Equity
  • Nov 2020
    Debt Financing

Recent News