Responsibilities

• Own the sales collateral library end-to-end, including one-pagers, pitch decks, battlecards, ROI models, and objection handling guides, and shape the narrative behind sales-led demos, including scripts, scenarios, and persona framing
• Develop positioning and messaging for assigned products, translating technical capability into buyer language that holds up under scrutiny
• Partner closely with sales and client success to turn field feedback and real client outcomes into shipped assets, case studies, and proof points
• Run product and feature launches, covering internal enablement, external assets, web updates, email, and sales training
• Build and maintain competitive intelligence, including comparison assets that win head-to-head evaluations
• Use data on win rates, pipeline influence, and asset usage to decide what to build next, and drive ongoing improvements to product marketing processes and tooling
• Contribute to content work such as blog posts, webinars, ebooks, and campaign copy where product depth improves the output
• Build buyer personas, ICP definition, and win/loss research over time, grow into shaping packaging, pricing, and launch strategy, and represent Posh externally through conference speaking, analyst relations, and customer advocacy as the role matures

Requirements

• 3 to 5 years of product marketing experience, primarily in B2B
• Startup or early stage experience, with a track record of doing the work rather than briefing it out
• Daily working fluency with AI tools for research, drafting, competitive analysis, and asset production
• Demonstrated depth in sales collateral, with specific examples of assets sellers used and won with
• Experience supporting a sales-led, demo-driven motion in close partnership with sales and client success teams
• Background selling to SMB or mid-market buyers, where budgets are tight and the buyer is often also the end user
• Strong analytical instincts and comfort working with performance and pipeline data
• Creative range, with the ability to find a fresh angle in a crowded category
• Excellent writing skills, with the ability to translate technical concepts for non-technical stakeholders
• Ability to operate independently in ambiguous, fast-moving environments

Preferred

• Prior experience with financial institutions (credit unions, community banks) or other regulated industries a plus
• Experience marketing AI, automation, or conversational AI products a plus