Responsibilities

• Partner with cross-functional teams to gather, consolidate, and communicate product information, campaign objectives, and key messaging to support successful product launches and marketing initiatives.
• Develop and distribute campaign briefs that outline product highlights, target audiences, promotional assets, and strategic objectives for internal and external stakeholders.
• Manage and maintain marketing calendars, ensuring campaign milestones, deliverables, and deadlines are clearly documented and communicated across teams.
• Coordinate with creative, digital, social, PR, email, web, and paid media teams to ensure cohesive and timely execution of marketing campaigns.
• Review campaign materials and marketing assets to ensure alignment with brand standards, product positioning, and business goals.
• Monitor campaign progress, identify risks or roadblocks, and proactively partner with stakeholders to resolve issues and maintain timelines.
• Analyze channel and campaign performance across email, social media, paid media, web, and other marketing channels, translating insights into actionable recommendations.
• Support post-campaign reporting and performance reviews by gathering data, identifying learnings, and sharing recommendations to improve future marketing efforts.
• Foster strong collaboration across departments and external partners to ensure alignment on marketing priorities, product launches, and promotional activities.

Requirements

• Five (5) to seven (7) years of professional experience in product marketing, channel marketing, digital marketing, or a related field.
• Bachelor's degree in Marketing, Business, Communications, or a related field, or a demonstrated equivalent combination of education and experience.
• Experience supporting retail, consumer goods, or ecommerce product launches and integrated marketing campaigns across multiple channels.
• Strong understanding of channel performance optimization, including email, paid media, web, social media, and organic marketing initiatives.
• Experience working with cross-functional teams and external partners in a fast-paced marketing environment.
• Demonstrated ability to manage multiple projects simultaneously, prioritize effectively, and drive projects from concept to completion.
• Strong analytical skills with experience using marketing and analytics tools such as Google Analytics, Looker, or similar platforms to inform decision-making.
• Excellent written and verbal communication skills, including the ability to translate complex information into clear, compelling messaging.
• Strong storytelling, copywriting, and content development capabilities, with an emphasis on creating engaging customer experiences.
• High attention to detail, organizational skills, and commitment to delivering accurate, high-quality work.

Preferred

• Familiarity with the Pokémon brand is a plus; passion for creating fan-first experiences and a willingness to deepen brand knowledge is highly valued.

Benefits

• An innovative culture driven by impact, delivering meaningful outcomes.
• Company events that celebrate the spirit of Pokémon.
• Competitive cash-based compensation programs.
• 100% employer-paid healthcare premiums for you.
• Generous paid family leave.
• Employer-paid life insurance.
• Employer-paid long and short-term income protection insurance.
• US Employees: 401k Employer Matching.
• UK/IRE/MX Employees: Pension Employer Contributions.
• Fitness reimbursement.