Responsibilities

• Develop and execute in-product campaigns (e.g., tooltips, modals, guides, notifications, banners) to drive awareness, adoption, upsell, and cross-sell.
• Use product analytics tools to identify friction points and opportunities for in-app engagement and lifecycle improvements.
• Design messaging and experiences that enhance the user journey without disrupting workflow.
• Create and manage A/B experiments to optimize activation and retention.
• Support the Director of Product Marketing in developing GTM plans for new products and major feature releases.
• Partner with Solutions, CX, Sales Enablement and Marketing teams to coordinate launch messaging across in-product surfaces, email, and other lifecycle channels.
• Contribute to launch briefs, positioning updates, and post-launch optimization plans.
• Ensure in-product communication aligns with GTM assets and external messaging.
• Work closely with Solutions Management to align on in-product priorities and build transparency so cross-functional teams maintain awareness of active tests, experiments, and in-product initiatives.
• Analyze and share insights, experiment results, and best practices.