Own the product marketing engine for program portfolios, focusing on coaching, messaging, and cross-functional GTM enablement to drive differentiated positioning and measurable impact.

• Directly manage and develop a Product Marketing Specialist, setting priorities, providing coaching, and ensuring high-quality, on-time deliverables.
• Develop and refine product messaging and positioning to ensure clarity and differentiation across program portfolios.
• Conduct market research and synthesize insights to inform strategy, messaging, and campaign priorities.
• Lead persona development and audience segmentation to guide targeting and personalization.
• Own competitive intelligence (positioning, offerings, pricing, trends) and translate findings into actionable strategic recommendations.
• Drive GTM strategy and enablement for new programs, features, and campaigns.
• Create and maintain messaging toolkits and enablement materials (value props, proof points, FAQs, battlecards, pitch narratives).
• Partner with Brand Strategy & Voice to ensure positioning informs brand messaging and differentiation is reinforced in-market.
• Partner with Content Strategy & Storytelling to provide audience insights, personas, and messaging inputs for content planning and personalization.
• Align with Web and Growth Marketing teams to ensure messaging and segmentation support web, paid, nurture, and conversion efforts.