Responsibilities

• Translate Passage’s positioning into clear, consistent messaging across the customer lifecycle, from initial awareness and evaluation through adoption, renewal, and expansion.
• Plan and execute product launches, preparing internal teams with training and messaging and bringing new capabilities to market through coordinated public communications.
• Build feedback loops between Product, Sales, and Customer Success so customer needs inform decisions and every team can champion customers at each stage of their journey.
• Define and refine ideal customer profiles with Sales, and tailor enablement to each prospect’s role, priorities, use case, and buying stage.
• Create and maintain pitch decks, one-pagers, demo narratives, objection-handling guides, and competitive battlecards; equip sellers to select and customize the right assets for each opportunity.
• Partner with Operations to own the tools and workflows that help Sales find, use, and measure enablement resources.
• Help create and maintain demo environments and materials as appropriate.
• Develop, create, and distribute content that consistently expresses Passage’s positioning and messaging across channels.
• Own the content calendar and develop thought leadership with company leaders and subject-matter experts, identifying and tracking the core themes that reinforce Passage’s point of view.
• Measure content and campaign effectiveness, connecting engagement to qualified pipeline and conversion, and use those insights to improve topics, formats, and distribution.

Requirements

• 4+ years of product marketing experience, ideally in B2B SaaS.
• A track record of crafting positioning and messaging that drives measurable business outcomes.
• Strong writing and storytelling skills, with the ability to make complex products feel simple and compelling.
• Experience partnering cross-functionally with Product and Sales to plan and execute go-to-market motions.
• A self-starter mindset comfortable operating with ambiguity in a fast-paced startup.
• Amazing people skills to develop deep, trusting cross-functional relationships that scale.
• Strong analytical skills and comfort using data to inform decisions and measure impact.

Preferred

• Experience marketing to healthcare, clinical, or provider audiences.
• Familiarity with vertical SaaS or platforms serving regulated industries.
• Experience at an early-stage (Seed–Series B) startup.

Benefits

• Competitive salary and equity.
• Healthcare, dental, and vision benefits.