Product Marketing Manager, Overwatch eSports (Contract) | Irvine, CA

Responsibilities

• This temporary 12-month role will lead product marketing for Overwatch Esports within the broader Overwatch franchise. The Product Marketing Manager will connect OWCS and esports moments to the annual Overwatch roadmap and seasonal priorities, identify opportunities for Esports to amplify major franchise initiatives, and use competitive play as a year-round driver of franchise growth and fandom.
• The ideal candidate is a strategic thinker and hands-on operator who can translate broader Overwatch goals into clear Esports marketing strategies and executable plans. They will work across Franchise Marketing, Product, Brand, Creative, Community, regional teams, and Esports to deliver programs that benefit both the competitive ecosystem and the broader Overwatch player community.
• Expected Deliverables During the 12-Month Assignment:
• An integrated Esports strategy that connects OWCS and competitive programs to the Overwatch annual roadmap, seasonal priorities, major launches, and franchise marketing initiatives.
• A clear roadmap of opportunities for Esports to amplify priority Overwatch moments and contribute to broader franchise growth, player engagement, and fandom goals.
• GTM strategies and campaign plans for agreed priority Esports initiatives, including target audiences, positioning, channel approach, milestones, owners, and success measures.
• Integrated campaign briefs and execution plans that coordinate Franchise Marketing, Product, Brand, Creative, Community, regional, creator, platform, and partner support.
• A measurement framework and regular performance readouts that evaluate both Esports-specific outcomes and contribution to broader Overwatch objectives.
• A documented handoff covering active workstreams, key decisions, repeatable processes, outstanding risks, and recommendations for continuing to use esports as a franchise growth lever.
• Brand Strategy – Further develop and implement a comprehensive brand strategy for Overwatch Esports that aligns with overall business objectives and grows brand equity with our target audiences.

Requirements

• 5-7+ years of experience in brand management, marketing, or related field
• Demonstrated experience in briefing in and managing creative partners and creative deliverables for marketing campaigns
• Proven track record of developing and executing successful brand strategies, go-to-market strategies, and marketing campaigns
• Bachelor’s degree in Marketing, Business, Communications, or a related field
• Strong analytical skills and experience with performance metrics and reporting
• Strong understanding of the gaming and esports landscape, with a passion for Overwatch
• Excellent communication and interpersonal skills, with the ability to influence and collaborate effectively across teams
• Creative thinker with a keen eye for detail and a passion for storytelling.

Preferred

• MBA preferred.

Benefits

• Medical, dental, vision, health savings account or health reimbursement account, healthcare spending accounts, dependent care spending accounts, life and AD&D insurance, disability insurance;
• 401(k) with Company match, tuition reimbursement, charitable donation matching;
• Paid holidays and vacation, paid sick time, floating holidays, compassion and bereavement leaves, parental leave;
• Mental health & wellbeing programs, fitness programs, free and discounted games, and a variety of other voluntary benefit programs like supplemental life & disability, legal service, ID protection, rental insurance, and others;
• If the Company requires that you move geographic locations for the job, then you may also be eligible for relocation assistance.