Drive go-to-market and cross-functional marketing for Organized Play and Play! Pokémon Stores, with ownership of Casual Play GTM and B2B assets.

• Work with the Manager, Product Marketing – Organized Play and Premier Events to deliver impactful results through support of key B2B and B2C marketing initiatives for Organized Play programs and Play! Pokémon Stores.
• Support Organized Play program and Play! Pokémon Store marketing efforts by being a point of contact between internal TPCi cross-functional teams and external partner organizations.
• Own GTM strategy for Casual Play programs and campaigns, including Pokémon Club.
• Lead strategy for B2B marketing assets for Organized Play programs and Play! Pokémon Stores.
• Coordinate with Organized Play teams so that the TPCi cross-functional teams are fully informed to conduct aligned marketing activities.
• Work with Organized Play and cross-functional teams to develop pragmatic processes to support evolving marketing strategies and initiatives on a global scale.
• Lead communication and execution within TPCi and ensure all teams and stakeholders are properly informed and campaigns launch as planned.
• Assist in the development and review of creative materials, Organized Play asset management, and product reviews, including internal/external feedback loops and approvals.
• Assist in the maintenance of marketing calendars, ensuring milestones are up-to-date and communicated to key stakeholders in all partner offices and organizations.
• Assist in the creation and maintenance of campaign performance reports, tracking against business and marketing key performance indicators (KPIs).

• Document decisions with meeting notes, following up on action items as required.
• Know your customers and market so intimately that you define and communicate a clear, differentiated, defensible, and monetizable market position.

Requirements

• Five (5) to seven (7) years of relevant professional experience or a demonstrated equivalent level of expertise.
• Bachelor's degree in a related field or a demonstrated equivalent level of applicable experience.
• Understanding of TCG Organized Play and specialty retail marketing programs (B2B and B2C) preferred.
• Experience with B2B asset development and support for independent retail and non-profit locations preferred.
• Prior experience shipping game titles or CPG is a plus.
• Demonstrated business-related experience in multinational corporations including Japan and the USA.
• Proven knowledge in defining and executing a short and long term go-to-market strategies.
• Outstanding communication skills. The ability to work across teams and communicate marketing goals/results at a team, executive, and company level.
• Ability to adapt to changing deadlines, emerging needs, policy changes, and the variety of nuances that can happen in product development.
• Ability to operate at a strategic level to define new market opportunities and assess product-market fit but also to work tactically to drive projects to successful completion.

Benefits

• An innovative culture driven by impact, delivering meaningful outcomes.
• Company events that celebrate the spirit of Pokémon.
• Competitive cash-based compensation programs.
• 100% employer-paid healthcare premiums for you.
• Generous paid family leave.
• Employer-paid life insurance.
• Employer-paid long and short-term income protection insurance.
• US Employees: 401k Employer Matching.
• UK/IRE/MX Employees: Pension Employer Contributions.
• Fitness reimbursement.