Product Marketing Manager, Pilot Products
Pilotbase
Overland Park, KS (Remote)
$120K/yrIn-houseFull-timeSenior level
6 hrs ago
Product Marketing Manager - Online
Redlands, CA (On-site)
$75K/yr – $125K/yrMid Level2+ years expFull time
Posted 5 hrs ago
Job Summary
Owns go-to-market strategy and cross-functional product launches, shaping messaging, communications, and adoption for Esri products across markets.
- Own personas, positioning, and messaging based on user and buyer needs
- Coordinate launches, internal comms, and enablement across teams and events
Job Description
Responsibilities
- Develop go-to-market strategies for Esri products
- Spearhead the communication strategy for changes in product functionality, lifecycle, and pricing, both internally and externally, including at events and/or tradeshows
- Understand user and buyer needs to create personas, positioning, and messaging
- Lead, coordinate, and execute product launches, product releases, internal communications, and multi-channel enablement
- Partner with cross-functional teams throughout the product life cycle to communicate key product information as well as drive awareness and adoption of Esri technology
- Create engaging content, including web pages, videos, case studies, press releases, advertisements, and product resources
- Provide insight into competitive capabilities
- Develop and monitor key performance indicators to measure product performance in market
Requirements
- 2+ years of experience in product, industry, or corporate marketing, communications, business development, consulting, or similar field
- Proven verbal and written communications skills
- Ability to understand and effectively convey technical information in a non-technical manner
- Strong interpersonal skills and thrives in a cross-functional team environment
- Experience with current marketing software, systems, and tools
- Understanding of common marketing concepts and best practices with experience in applying that knowledge strategically and tactically
- Strong project management and problem-solving skills with experience in successfully leading programs or highly visible projects
- Self-starter, detail-oriented and task-oriented
- Able to successfully manage multiple priorities with guidance from leadership
- Ability to travel 10-20% for strategic meetings, events and/or tradeshows
Preferred
- Master's degree in business, marketing, or related field
- Demonstrated ability in releasing and creating interest in innovative technology products
- Experience communicating and presenting to senior leadership to drive alignment and influence recommendations and trade-offs
- Experience with GIS concepts and using GIS applications, especially ArcGIS Online
Esri
3.9 Glassdoor
Esri is the global market leader in geographic information system (GIS) software, location intelligence, and mapping. Since 1969, we have supported customers with geographic science and geospatial analytics, what we call The Science of Where. We take a geographic approach to problem-solving, brought to life by modern GIS technology.
Founded in 1969
Redlands, California, USA
7.1K employees (543 in marketing)
75% recommend to a friend
84% CEO approval
Salaries
Posted range
$75K/yr – $125K/yr
Taken straight from the job posting.
The middle of this range ($100K) is 15% below the median base salary for Product Marketing Manager roles in the United States ($118K).
Product Marketing Manager median pay in the United States
Most pay falls between $101K and $145K. Based on 479 salaries.
Marketing Team
Marketing Team Size
361 (5% of company)
Median Career Experience
17 years
Median Tenure
7.9 years
Marketing Roles Posted (Last 30 Days)
4
People
HR / Recruitment
Marketing Leadership
Adrian Coleman
Head of Corporate & Brand Social Media
At the company for 4 years 2 months
Laura Krenek, MBA
Head of Brand Marketing
At the company for 10 years 1 month
Kenneth Park
Head of Market Intelligence and Strategy - Corporate Marketing
At the company for 10 years 3 months
Jo Ann Faszcza Pruchniewski
Head of Influence Marketing
At the company for 8 years 7 months
Traffic Signals
Monthly Visitors
2.3M
Monthly Google Ads Budget
$21.3K
Traffic Source Mix
Search
51.6%
Direct
36.9%
Referral
9.5%
Social
1.1%
Paid
0.7%
Headcount Trend
Current headcount: ~7.1K
Links
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