Principal Product Marketing Strategist

Responsibilities

• Own end‑to‑end creation and launch strategy for priority new products and capabilities (e.g., flagship deposit or lending launches, new member value propositions, new SEG capabilities)
• Define product positioning, value propositions, target audiences, and messaging frameworks (core narrative with channel‑specific adaptations).
• Design integrated launch strategies that leverage a wide range of marketing channels, including paid, owned, earned, partnership‑led, and PR/communications approaches
• Bring creative, differentiated, and when appropriate “out‑of‑the‑box” thinking to launch strategy while maintaining brand, risk, and compliance alignment
• Build comprehensive launch plans, including phasing, channel sequencing, targeting, creative direction, offer strategy, and stakeholder approvals
• Partner with product and digital teams to translate product features into market‑ready value and experiences
• Drive launch readiness across marketing, PR/communications, frontline/channel teams, and operational stakeholders, including training materials, FAQs, toolkits, and internal communications
• Establish and manage launch governance, including milestones, dependencies, risk and controls checkpoints, and decision forums
• Define launch success metrics and measurement plans, including funnel KPIs, activation and adoption indicators, and early retention signals.
• Partner with analytics and BI teams to develop dashboards and insight loops; identify early learnings and recommended actions

Requirements

• Minimum - 4 Year Bachelors Degree in Marketing or related
• Minimum - 8 Years of Product marketing, go-to-market strategy, lifecycle marketing, or growth marketing (financial services experience preferred) or related
• In Lieu of Education
• - 12 Years of Product marketing, go-to-market strategy, lifecycle marketing, or growth marketing (financial services experience preferred) or related
• License/Certifications/Training
• - Preferred - Agile/Scrum Certification

Benefits

• Annual performance bonus
• Work from home up to 3 days a week
• Paid parental leave
• Employee discount programs
• Time off including paid personal and sick days
• 11 paid holidays
• Education reimbursement