Responsibilities

• Build expertise in current new verticals solutions, including its strengths, differentiators, and messaging within your first 30 days.
• Create and improve slides, messaging, FAQs, and objection-handling resources that support health-plan approvals and client conversations.
• Lead enablement sessions within your first 60 days and develop a reliable approach to answering questions and maintaining useful resources.
• Independently own the product marketing work supporting New verticals expansion, prioritizing approval needs with Health Services and delivering the assets partners need to move decisions forward.
• Drive client readiness and adoption for new offerings through coordinated launch communications, practical resources, and live enablement.
• Establish adoption measures with Client Success and use client feedback, recurring objections, and performance data to improve messaging and launch execution.
• Help expand new verticals availability across the book of business by supporting outstanding health-plan approvals.
• Drive measurable client adoption of new offerings against agreed goals, tracking adoption separately from health-plan approval coverage.
• Lead go-to-market planning and execution for the product expansions, aligning positioning, audiences, launch milestones, partner readiness, and measurement with the product roadmap.
• Keep cross-functional partners and leadership informed with concise updates on progress, risks, tradeoffs, and decisions needed.

Requirements

• Experience independently owning product positioning, go-to-market launches, or product-adoption initiatives with measurable outcomes.
• Demonstrated ability to create clear messaging and presentation materials and deliver live enablement for business or client-facing teams.
• Experience leading cross-functional work from planning through execution, influencing partners without direct authority, and improving work through feedback.

Preferred

• Product marketing experience in healthcare, digital health, or another complex, evidence-based category.
• Experience working with benefit managers, health plans, or healthcare services teams.
• Experience enabling sales, client success, or partnership teams to drive adoption.
• Experience translating clinical or technical information into differentiated, business-relevant positioning.
• Experience measuring adoption and using customer feedback to improve go-to-market execution.

Benefits

• Inclusive healthcare and benefits: On top of comprehensive medical, dental, and vision coverage, we offer employees and their family members help with gender-affirming care, tools for family and fertility planning, and travel reimbursements if healthcare isn’t available where you live.
• Planning for the future: Start saving for the future with our traditional or Roth 401k retirement plan options which include a 2% company match.
• Modern life stipends: Manage your own learning and development.
• Grow with us: Grow with us through discounted company stock through our ESPP with easy payroll deductions.