Own the cross-functional value-communication and revenue-expansion plan for new products, translating product value into member-ready narratives while shaping personalized journeys, timing signals, and experiments to lift conversion and lifetime value.

• Growth & Messaging: articulate product value in member-facing narratives and enable cross-sell/upsell momentum.
• Lifecyle & Personalization: design personalized journeys with high-intent add-ons and optimize offer timing.
• Experimentation & Collaboration: run experiments to improve conversion/ARPU and align pricing/merchandising with product launches.